What are the responsibilities and job description for the Sr. Product Marketing Manager - Developer position at DocuSign?
DocuSign helps organizations connect and automate how they agree. Our flagship product, eSignature, is the world's #1 way to sign electronically on practically any device, from virtually anywhere, at any time. Today, more than a million customers and a billion users in over 180 countries use DocuSign to accelerate the process of doing business and simplify people's lives.
What you'll do
As a member of the Developer Marketing team, you will be responsible for building a compelling narrative, communicating value and increasing sales effectiveness for DocuSign's developer offerings. You will develop go-to-market strategy, messaging and positioning, enable our field teams with content, create assets and tools aligned to customer needs in various stages of the sales cycle, and collaborate with product teams to drive impact and product adoption. You'll work cross-functionally with Product, Engineering, Sales, Marketing, Customer Success, Business Development, and key stakeholders to ensure appropriate operational cadence, review and alignment to support the growth of our developer offerings.
This is an individual contributor role reporting to the Director of Developer Marketing and is designated as Flex.
Responsibility
- Own the positioning, messaging, and value propositions of DocuSign's Developer offerings
- Create, lead, manage, and measure product marketing and lead generation initiatives to showcase the value of DocuSign's developer products and capabilities
- Partner with our product evangelism and community team to foster a thriving developer friendly ecosystem
- Create deliverables that make it easier for developers to find the information they need and try and buy the services they want
- Partner with Demand Generation to define market segmentation and campaign strategy
- Lead efforts to create a consistent drum beat of high impact assets required to execute
- Work with Business Development to ensure that our key ecosystem partners have the messaging, content and tools they need to be successful channel partners
- Collaborate with Sales Enablement to ensure that content, tools, and other product marketing assets are effectively deployed to, and used by, the field
- Support strategic customer and internal events (e.g., customer and partner conferences, sales meetings) by owning development of presentations, sessions and training
- Collaborate with Product Management to ensure that new products and functionality are featured, packaged, priced, launched, and communicated effectively
What you bring
Basic
- 8 years SaaS marketing experience with a mix of product marketing, technical marketing, community building, and content marketing
- 2 years experience marketing products to the developer persona
- BA/BS degree or equivalent work experience
Preferred
- Self-starter who can drive cross functional initiatives with minimal supervision
- Proven ability to understand and simplify complex, technical topics for non-technical audiences
This position is not eligible for employment in the following states: Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia and Wyoming.
This role is eligible for bonus, equity and .
Based on legislation in Colorado, the following details are for Colorado individuals only: Colorado pay range: $115,800 - $163,575 base salary
Based on legislation in New York City, the following details are for individuals who reside and would be working in New York City only: New York City pay range: $123,600 - $174,525 base salary
Based on legislation in Washington state the following details are for individuals who reside and would be working in Washington only: Washington pay range: $115,800 - $174,525 base salary
Based on legislation in California the following details are for individuals who reside and would be working in California only: California pay range: $123,600 - $202,550 base salary
Life at DocuSign
Working here
DocuSign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what's right, every day. At DocuSign, everything is equal.
We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you'll be loved by us, our customers, and the world in which we live.
Accommodation
DocuSign provides reasonable accommodations for qualified individuals with disabilities in job application procedures, including if you have any difficulty using our online system. If you need such an accommodation, you may contact us at .
#LI-Remote
DocuSign is an Equal Opportunity Employer. Individuals seeking employment at DocuSign are considered without regards to race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, citizenship status, or any other legally protected category.
Salary : $115,800 - $163,575
