What are the responsibilities and job description for the Sales Operations Coordinator (Foodservice B2B) position at Donna Italia USA?
This is NOT a cold-calling role.
This is NOT a flexible, self-directed sales job.
This role is process-driven, structured, and execution-focused.
Role Summary
The Inside Sales Representative owns the full lead-to-sample execution process for marketing-generated leads. This role is operational, fast-paced, and execution-critical. Success is measured by speed, follow-up quality, sample conversion, and consistent closed-loop communication.
Core Responsibilities
Lead Management & Qualification
- Respond to 100% of inbound leads within 48 hours
- Qualify all inquiries against strict criteria
- Disqualify quickly and clearly when criteria are not met
- Own all lead communication, including approvals and rejections
Sample Execution
- Coordinate sample requests end-to-end
- Ensure samples are shipped within 72 hours of qualification
- Track all samples in CRM with dates, status, and ownership
- Ensure no sample is shipped without proper qualification
Follow-Up & Conversion
- Conduct follow-up within 7 days of sample delivery
- Drive samples toward measurable outcomes:
- Product feedback
- Conversation
- Distributor price quote
- Coordinate demos with outside sales when needed
- Own communication even when sales is involved
CRM & Reporting
- Maintain clean, accurate CRM records
- Capture feedback, objections, and next steps
- Provide weekly activity reports, including:
- Leads received
- Leads qualified
- Samples shipped
- Follow-ups completed
- Conversations and quotes generated
Required Skills & Profile
- Comfortable speaking with chefs, F&B directors, and operators
- Highly organized, process-driven
- Strong written and verbal communication skills
- CRM-savvy (Zoho or similar)
- Able to manage multiple leads without dropping follow-up
- Able to clearly communicate approvals or rejections and close the loop without leaving leads unanswered
What This Role Is NOT
- Not a cold-calling SDR role
- Not a high-volume sales role
- Not a passive order-taking role
This role exists to accelerate momentum and convert interest into revenue.
Reporting Line
- Reports to: Marketing
- Works closely with: Marketing, Outside Sales, Operations
Job Type:
- 46K-58K
- Full-time, office 100%
Benefits:
- 401(k)
- 401(k) matching
- Paid time off
Company Description
- Donna Italia USA delivers innovative, turnkey pizza solutions designed to enhance customer satisfaction and drive revenue with minimal complexity or expenses. Through its unique plug-and-bake [pizza oven] system, Donna Italia enables effortless preparation of authentic Italian pizzas in just 3 minutes. Customers receive a complimentary professional stone oven when they subscribe to monthly pizza plans, ensuring flexibility and affordability. Crafted in Italy using the finest ingredients without preservatives or additives, Donna Italia pizzas deliver superior quality and flavor. Currently operational in 13 countries, Donna Italia serves various foodservice businesses, including hotels, restaurants, bars, and entertainment venues, providing ease and authenticity to operations.