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SMERF Sales Manager

DoubleTree by Hilton Columbia, Maryland
Columbia, MD Full Time
POSTED ON 1/28/2026 CLOSED ON 2/26/2026

What are the responsibilities and job description for the SMERF Sales Manager position at DoubleTree by Hilton Columbia, Maryland?

If you are looking for an exciting career with unlimited opportunities to thrive within LTD Hospitality Group’s growing portfolio of properties, we have an immediate opening for you to join our team as a Sales Manager.

 

We have an opportunity available for a self motivated and goal-oriented Sales Professional. This innovative individual must excel at building lasting business relationships, and identifying new opportunities that grow overall market revenue share. This individual should possess excellent organizational skills, a dedication to interpersonal communications and the ability to balance client needs, outside sales calls and business tracking.

Essential Duties

  • Actively identifying, qualifying and soliciting new and existing accounts that have a real business need for lodging and/or catering events and meet the overall profitability requirements for the property.
  • Execute a successful solicitation to exceed activity and production goals. Create and implement promotions to attract new customers and stimulate repeat business objectives.
  • Effectively utilize all sources of industry and competitive intelligence to uncover business opportunities and market trends for the required segment.
  • Conduct direct sales calls, telemarketing activities, local market blitzes and hotel tours.
  • Collaborate with key sales leaders blending hotel property needs with available market opportunities to achieve overall top line revenue targets.
  • Recent and relevant hotel sales experience is required for this opportunity.

 

Required Knowledge, Skills, and Abilities (KSAs)

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Additionally, the requirements listed below are representative of knowledge, skills and or ability required.

 

Knowledge of hotel operations, rate settings, property positioning, discounts, promotions and packaging is highly valued.

 

  • Excellent computer application skills are required (Outlook, Excel, Internet Explorer, Microsoft Word, PowerPoint).
  • Ability to travel to workshops, tradeshows and training programs (limited basis).
  • Complete daily logs of overall sales efforts, call notes and client correspondence.
  • Ensure accuracy of sales records, database files and account information.
  • Knowledge of Delphi Sales Systems is highly valued.
  • At least one (1) year of hotel sales in one of the following segments with knowledge of the local area is a plus: (a) Government (b) SMERF/Athletic (c) Business Transient/Key Account Sales (d) Catering Sales
  • Previous Starwood, Marriott or Hilton Sales position experience preferred, but not required.
  • High School Diploma is required; however, a Bachelor’s degree is preferred.
  • Candidate must maintain a high level of professional appearance, demeanor and ethics.

 

 LTD Hospitality Group has taken pride in superior hotel development and management for more than 30 years and is a recognized leader managing top-performing brands under Marriott, Hilton, Hyatt and InterContinental Hotel Group flags.

 

LTD’s core values focus on people, relationships and opportunities. The LTD culture was established by the founding partners and to this day continues to guide the successful performance and profitability of our hotels, while maintaining the highest standards of quality, service and cleanliness.


The greatest key to our success is our people. Our diverse team of associates is responsible for creating a distinctive experience that keeps our customers coming back. We recognize that our people are our most valuable asset and are committed to investing in them. We provide comprehensive training, as well as career advancement opportunities for all of our associates. We also offer competitive benefits to ensure that a career at LTD is satisfying and rewarding in all aspects.

 

Great Benefits:

  • Medical, Dental, Vision & 401 (k) with company match
  • Voluntary Short Term & Long Term Disability Insurance
  • Life & Accidental Death Insurance
  • Hotel Discounts
  • Paid Time Off
  • Training and Development Opportunities and Much More!

 

For more information about joining the LTD family, please visit www.ltdhospitality.com . We look forward to hearing from you!

Salary.com Estimation for SMERF Sales Manager in Columbia, MD
$233,716 to $322,183
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