What are the responsibilities and job description for the Marketing Coordinator - Denham Springs, LA position at DSLD Homes?
Marketing Coordinator (Full-Time) – Denham Springs, LA - Graphic Design Emphasis
OVERVIEW
The Marketing Coordinator position is responsible for updating the company website, creating marketing flyers, maintaining a strong presence on search engines and social media platforms, and handling various administrative responsibilities. The ideal candidate will have a strong graphic design background, a keen eye for detail, and a "Can Do" attitude. This individual will also be expected to support creative design efforts while ensuring brand consistency across all marketing materials and channels.
JOB DUTIES & RESPONSIBILITIES
- Work with public relations, advertising, marketing, website, and interactive firms on marketing initiatives. Proof all materials for content, design, brand consistency, and message.
- Ensure all visual content is on-brand, up-to-date, and visually appealing across digital and print platforms.
- Manage company website content, SEO development, and blog visuals, ensuring all media elements (images, videos, graphics) align with the brand’s style and goals.
- Lead the creative development and production of new marketing collateral, including digital ads, promotional flyers, banners, and social media graphics.
- Design graphics and layouts for web, print, and social media platforms using tools such as Adobe Creative Suite (Illustrator, Photoshop, InDesign, Canva).
- Use and manage Google Analytics to measure web traffic/usage activity and assess the impact of design-driven content.
- Research and analyze competitors for design trends, product offerings, and pricing strategies.
- Lead efforts to grow internal mailing and emailing lists by developing visually engaging content that builds brand consideration and preference.
- Manage and maintain the company’s social media pages (including, but not limited to: Facebook, Instagram, YouTube, Twitter, LinkedIn, etc.), ensuring all visual content aligns with brand standards and answers all inquiries directed through these outlets in a timely manner.
- Work closely with management and the creative team to develop and implement new design ideas that drive more traffic to neighborhoods and raise awareness in the surrounding communities.
- Promote a positive working culture by collaborating with various departments and contributing to creative brainstorming sessions.
- Ordering, maintaining, and distributing department supplies, including promotional materials and graphic design assets.
- Oversee signage ordering and upkeep for the Sales Team, ensuring the visual materials are consistent with the brand.
- Assist with event organizing and planning, ensuring all visual aspects of the event (e.g., signage, promotional materials, displays) are in line with the brand.
- Perform administrative duties as needed.
- Other duties as assigned
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JOB REQUIREMENTS & SKILLS
- BA/BS preferred, with a focus in Marketing, Business Communications, PR, Advertising, or Graphic Design.
- Positive, upbeat demeanor with a can-do attitude.
- Strong self-organizational skills, with the ability to prioritize tasks and follow through to meet expectations.
- Ability to multi-task in a fast-paced environment with a focus on detail.
- Proficiency in graphic design software, especially Adobe Creative Suite (Illustrator, Photoshop, InDesign).
- Experience with web design and content management systems (WordPress, Wix, or similar) is a plus.
- Photo editing and graphic design skills are essential for this position.
- Proficient in Microsoft Excel, Word, and basic web knowledge.
- Experience with SEO and Google Analytics for tracking content performance.
- Excellent customer service skills.
- Strong work ethic, integrity, and team collaboration skills.
COMPENSATION
- Salary based on experience
BENEFITS
- DSLD Homes offers a benefits package for full-time employees that includes, but is not limited to, medical, dental and vision coverage, 401k with employer match, long term disability, life insurance, paid vacation, and holidays.
- Please visit www.dsldhomes.com for more information.
DSLD Homes is an Equal Opportunity Employer
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