Communications Specialist

ECHO Incorporated is an industry leader in developing and manufacturing high-performance, professional-grade, handheld outdoor power equipment. With distributors and thousands of dealers across North and South America, ECHO is constantly anticipating the future of the outdoor power equipment industry and the need for environmental sustainability. Working for ECHO means joining a team of people who are committed to collaboration, innovation, creativity, and high-quality products that make us a globally competitive brand.

Are you passionate about content creation?  ECHO is looking for a Communications Specialist to help manage our landscaper influencer group and social media platforms.  Excellent writing skills and creativity a must! 

This is a hybrid position that will offer the flexibility of working from home and on-site at our Lake Zurich facility.

Some of our benefits include:

• 11 paid holidays
• Extremely affordable medical, dental, and vision insurance
• Paid PTO
• 5% 401K match
• Tuition Reimbursement

Duties/Responsibilities: 

Serve as the day-to-day contact for ECHO's influencer group:

• Proactively provide direct outreach to influencer group through multiple channels and be their ECHO point of contact.
• Maintain and build relationships with group members.
• Help identify acceptable content creation on behalf of group, offering ideas as needed.
• Upload influencer content and write corresponding copy to designated website.
• Create presentations for monthly group call.
• Manage logistics for podcast.
• Work with external marketing agency to manage group.
• Conduct administrative duties to support the program, such coordinate product requests and shipments, book flights/hotel, submit expense reports on behalf of influencers when traveling for ECHO.

Be the creator, eyes and ears of ECHO’s social media:

• Have a passion for creating social content (video and copy).
• Plan, generate, edit, publish, and share engaging content daily.
• Continue to proactively bring fresh ideas that align with trends, to help elevate ECHO’s social media presence.
• Track specific campaign performance and overall social media metrics.
• Suggest and implement new projects to enhance brand awareness, such as promotions and competitions.
• Tailor content to align with audience demographics and business goals for each platform.
• Work with internal and external partners to help create accurate content across social channels.
• Use programs such as HubSpot to schedule content.
• Create basic social assets with Canva or similar program.
• Develop metrics reports.

Support public relations efforts:

• Help develop press releases, pitches, and other materials such as briefing documents, fact sheets, memos etc. for media distribution.
• Proactively engage with target media and grow relationships through regular outreach.
• Compile and maintain strategic, targeted media lists.
• Scan trade publications, newsletters for ECHO media coverage and industry insights.
• Monitor and report on media coverage through Meltwater.
• Assist with development, planning and implementation of marketing events.

Job Experience/Skills: 

• Minimum 2-3 years of related experience, exceptional writing, communication and relationship-building skills.
• This position requires high-energy, self-motivation and attention to detail.
• Must be highly organized and have the ability to  multi-task, plan and execute variety of projects concurrently and think/work quickly and efficiently.
• Microsoft Office suite experience. 

• Basic graphic design skills for social media, such as Canva.

Travel:  Must be able to travel domestically 10%.

Education: BS degree in Marketing, Communications, PR or related discipline; or work experience equivalent. 

Equal Opportunity Employment:

We're proud to be an equal opportunity employer and celebrate our employees' differences, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or Veteran status.

E-Verification:

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.