Marketing Director

Role/Responsibilities

The Marketing Director is responsible for the management and leadership of the El Rio Latin Markets brand and all functions that fall to marketing internally and externally.

The Marketing Director will be tasked with being a center of excellence for marketing for the organization. It delivers central functions including brand, in-store, digital, messaging, brand, and promo vision, as well as overseeing marketing and advertising partners.

The Marketing Director is the ambassador for marketing to the organization and should foster consistency and high standards. A key requirement will be to develop marketing that connects, is benefit-driven, and demonstrates insightful and careful thinking. A customer-focused approach is a primary focus, as is helping the stores create successful go-to-market projects and a high degree of interaction for optimal results.

• Responsible for El Rio’s brand strategy, messaging, media, and implementation of strategy around brand

• Acts as the brand ambassador and guardian for El Rio

• Liaises with cross-functional internal teams to agree on and deliver a communications strategy.

• Manages a team that includes design, messaging, and media partners.

• Deliver clarity, simplification, and modernization to the Branding Strategy

  • Embark on business-driven thinking and execution.

  • Deliver to agreed brand strategy and business priorities.

  • Responsible for brand integration plans for new acquisitions

• Leads brand work for operating units delivering brand guidelines and templates and owning decisions on naming strategy and sub-brands; partners with respective Operating Units on brand best practices and operationalizes established strategies in a consistent way across MA.

• Collaborates with the digital team to make sure brand strategy and objectives are in place across our digital presence.

• Builds collaborative relationships with the internal and external stakeholders and aligns goals

• Educates and evangelizes about effective brand strategy

• Develops and implements a channel marketing strategy for El Rio

• Lead, motivate, and develop a team with deep domain knowledge and strong management capabilities

• Develop and manage KPIs that align with the business and its needs

   

  • Foot Traffic

  • ROAS

  • Sales/Revenue

Required Education and Experience

• B.A. or B.S. degree preferred.

• At least 10 - 12 years of experience in the sales and marketing field and/or in office management.

• Preferred Education and Experience

• Bi-lingual/multi-lingual. English / Spanish is required.

• Advanced computer skills i.e., Microsoft Office, PowerPoint, Excel,

• At least (5) years of leadership experience that includes managing the entire Team Member/Employee lifecycle

• Ability to keep teams on track financially, creatively, and in accordance with brand standards.

• Ability to make sound decisions in a timely manner in a rapidly changing marketplace and often ambiguous circumstances.

• Demonstrated leadership in conflict resolution.

• Social media expertise

• Previous, relevant consumer marketing, and or advertising experience with strategic responsibilities

• Excellent problem-solving skills and the ability to prioritize and multi-task in a fast-paced environment.

• Ability to make sound decisions in a timely manner in a rapidly changing marketplace and often ambiguous circumstances.

Ability to schedule a significant number of activities, meetings, and/or events; gather, collate, and/or classify data; and use basic, job-related equipment in a very detailed environment.

Flexibility to work with others in a wide variety of circumstances; work with data utilizing defined and similar processes; and operate equipment using defined methods.

Ability to work with a wide diversity of individuals; work with a variety of data; and utilize specific, job-related equipment.

Problem-solving is required to identify issues and create action plans. Problem-solving with data may require independent interpretation, and problem-solving with equipment is limited.

Physical Demands:

Some lifting, carrying, pushing, and/or pulling; some stooping, kneeling, crouching, and/or crawling; and significant fine finger dexterity. The job generally requires 70% sitting, 20% walking, and 10% standing.

El Rio Grande Latin Market is an Equal Opportunity Employer

Salary : $130,000 - $170,000