What are the responsibilities and job description for the Field Marketing Analyst, Sr. position at Epicor?
America's demand generation marketing team seeks a highly strategic, analytical, creative, and adaptable Marketing Manager with excellent writing and interpersonal skills and a strong history of building and executing strategic marketing plans - preferably for B2B enterprise software.
The Marketing Manager drives campaign strategy and marketing programs to generate new business opportunities within the automotive aftermarket space. In this role, you will plan and implement demand-generation campaigns and optimize digital media tactics, understand the target buyer persona, and create campaigns that communicate our value proposition effectively. This cross-functional role requires excellent communication, organization, and fierce teamwork.
What You'll Do:
* Provide recommendations for strategic marketing direction and marketing mix.
* Plan, implement, and optimize demand generation campaigns.
* Collaborate with the corporate marketing teams to develop print and electronic communications, web presence, events, thought leadership, social media, and other efforts that align with sales and business goals. Use knowledge from industry practices to recommend innovative marketing campaigns and ideas.
* Work on the planning, budgeting, and implementing projects that support the marketing function and provide improvement recommendations.
* Evaluate and optimize marketing mix to improve productivity, maximize ROI, and decrease effort and cost of customer acquisition.
* Create consistent communication with sales senior-level leadership to promote awareness of programs, provide activity updates, and solicit feedback.
* Interact directly with product marketing, sales, and product management teams to identify new market communication and engagement opportunities. Prepare regular marketing activity reports and respond to sales organization questions.
* Participate in tradeshows to connect directly with customers and prospects to better understand their goals and challenges.
* Define reporting and measurement to determine programs' effectiveness and recommend optimization actions.
* Work with manager/procurement to negotiate contracts and arrangements with outside vendors supplying services or materials supporting marketing programs.
Knowledge, Skills & Abilities
* Strong writing, proofreading, and editing skills
* Highly organized and detail-oriented
* Strong project management skills
* Knowledge of digital media best practices
* Demonstrated interest and ability to learn technology quickly
* Willingness to travel 10%
* Strong verbal and written communication skills
* Highly proficient with Salesforce, Microsoft Word, Excel, PowerPoint, and Outlook
Qualifications
* 5 years of applicable experience and demonstrated success/knowledge
* 2 years of specialized/industry experience
* Bachelor's degree in marketing or related field (or equivalent experience)
* MBA is a plus
About Epicor
At Epicor we know that success comes from working together. Everyone has a role to play, and it's the essential partnerships across our company that are crucial to our customers' success and our growth as a business.
We're truly a team. Working in close partnership, we bring wide-ranging talents together in powerful collaborations. We think innovatively, share our knowledge generously, and constantly learn from our colleagues. We're proud of the success we achieve every day, but we never stop challenging ourselves and encouraging each other. Together, we go further and imagine an even brighter future.
Whatever your career journey, we'll help you find the right path. Through our training courses, mentorship, and continuous support, you'll get everything you need to thrive. At Epicor, your success is our success. And that success really matters, because we're the essential partners for the world's most essential businesses-the hardworking companies who make, move, and sell the things the world needs.
Equal Opportunities and Accommodations Statement
Epicor is committed to creating a workplace and global community where inclusion is valued; where you bring the whole and real you-that's who we're interested in. If you have interest in this or any role- but your experience doesn't match every qualification of the job description, that's okay- consider applying regardless.
We are an equal-opportunity employer.
