Marketing Director (3-5 years experience)

The Marketing Director is responsible for all activities related to developing and implementing marketing and brand strategy to achieve marketing goals. Specific duties include supporting growth, acquisition, retention, and brand equity through business and market development, market research and planning, promotion and advertising strategy through on and off-line platforms, coordination with sales, and managing consulting agencies and third party vendors.

SUPERVISES: None

REPORTS TO: EVP

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES:

• Identify, roadmap, and implement short and long-term marketing strategy leveraging integrated, multi-channel web, social, print, and direct marketing initiatives to elevate the corporate and property brand, drive growth, and increase community presence
• Plans, executes, optimizes, and manages integrated initiatives alongside onsite teams and management to drive acquisition, conversion, retention, and engagement through surveys, testimonials, programs, and other efforts.
• Manage, design, develop, and distribute marketing materials and assets.
• Strategically analyze and audit marketing channels to prioritize efforts and resources.
• Maintains insight into market data and research to guide strategy and insight into the development or sale of assets.
• Develops and manages key collateral including brochures, website, and social networking outreach to amplify company and key partner news including growing and moderating social/online profiles
• Achieves financial objectives by maintaining an annual budget, analyzing variances, and strategically allocating capital.
• Provides estimate of likely marketing spend during development based on local market conditions, property type, location, competition, etc.
• Write, proofread, edit, and release internal and external communications, emails, and other published content to key stakeholders, investors, customers, and the media
• Create and manage marketing templates for new business development opportunities.
• Represents Company via customer-relations efforts, conventions, meetings, etc.
• Maintains professional and technical knowledge by attending educational workshops, industry conferences, reviewing professional publications, establishing personal networks, and participating in professional societies.
• Implement new tools learned at educational workshops – reviewing with Regional tools to be used for onsite teams within RentCafe.
• Optimize occupancy rates through advertising, mail, networking, PR, or other efforts.
• Participate in planning, promoting, and hosting of special events, as needed, including managing budget and calendar of events.
• Perform various other marketing and support functions, as assigned by executive team.
• Maintain relationships with 3rd party vendors including ILS, printers, agencies, etc.
• Researches and presents new marketing ideas such as Online reputation management program and digital marketing strategies. Implement and manage newly adopted programs.
• Continually monitor performance of digital marketing campaigns for properties and discuss strategy with Community Managers, Partners/Owners and Executive Team.
• Work with Community ManagersPartners/Owners and Executive Team in an ongoing and as needed basis to review marketing mix for their sites and provide additional support as needed.
• Write budget recommendation for each property and review with Managers.
• Collect and review bids/proposals and recommend agencies for new development sites.
• Make updates to property websites as need with specials, new photos, etc.
• Make updates to RentCafe to ensure proper feed to ILS in conjunction with Systems Analyst.
• Works with Development Manager to ensure new development projects are on task regarding marketing and development items.
• Manages collateral, website, touchscreen, branding process with 3rd party agencies.

Knowledge and Skills Preferred:

• B.A/B.S/M.S in marketing or related field of study with 3 years of professional experience
• Marketing Experience in real estate or construction preferred
• Art, design or creative background; advertising agency experience a plus
• Software proficiency with customer relationship management applications such as InDesign CC, Adobe Design Suite, Microsoft Office, and website editing applications.
• Strong project management and organization skills required
• Proficient copywriting, grammar, and proofreading skills required. Ability to wrote clear, compelling, informative, marketing oriented communications through a variety of media
• Experience demonstrating strategic thinking, analyzing data, evaluating competitors and presenting informed recommendations clearly and succinctly
• Excellent interpersonal communication skills. Ability to effectively interact and communicate with management, client, and vendor audiences.
• Ability to prioritize and handle multiple tasks
• Possesses high degree of integrity, is out going, supportive, and a team player
• Creative and innovative thinker
• Professional attitude, appearance and demeanor

Job Type: Full-time

Pay: $70,000.00 - $80,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Work Location: In person

Salary : $70,000 - $80,000