What are the responsibilities and job description for the Content Marketing Specialist position at Ethos?
Content Marketing Specialist
We’re looking to hire a Content Marketing Specialist who enjoys writing intriguing content to shape how our brand shows up across social media, PR, events, and more.
You’ll be empowered to drive the strategy, production, and evolution of how our brand lives in the America from social platforms to trade show buzz.
You’ll report directly to the Marketing and Communications Manager and collaborate with internal teams, leadership, HR, and our Marketing/PR agency partner to amplify the best of who we are.
Position Responsibilities:
o Proactively create a pipeline of stories—customer successes, internal milestones, trade show moments, and innovation in action.
o Own Facebook as a recruiting-first platform; reimagine it to showcase culture, people, and behind-the-scenes life.
o Use LinkedIn, Twitter, YouTube, and emerging platforms to meet business and culture-driven objectives.
o Lead efforts to capture the company culture as a key brand asset in recruiting and employee pride.
o Own the relationship and coordination with our PR agency partner—manage topics, timelines, and approvals.
o Drive internal collaboration to identify potential stories and pitch ideas with journalistic curiosity.
o Ensure earned media placement aligns with social and web promotion strategies for maximum reach.
o Run our social channels soup-to-nuts: strategy, calendar, content creation, publishing, and reporting.
o Keep track of current or emerging social platforms and develop business cases for our involvement
o Capture video and photography in the field—events, customer visits, employee activities, factory footage, etc.
o Develop and publish multimedia content that’s authentic, inspiring, and high-impact.
o Write original copy for social posts, web stories, internal newsletters, and bylines that drive connection and engagement.
o Partner with HR to support employer branding and recruiting strategy through storytelling and campaign planning.
o Collaborate with the tradeshow team to shape engagement strategies: giveaways, lead capture, pre-show digital content, and more (not logistics or booth setup).
o Work alongside sales and engineering teams to turn technical wins into powerful case studies and PR features.
Required Skills/Qualifications:
- Bachelor's Degree in Communications, Marketing, Journalism, or a related field (preferred, not required).
- 3–5 years of experience in content marketing, PR coordination, or social media leadership roles.
- Proven experience managing social content calendars, channel strategy, and brand storytelling.
- Excellent verbal and written communication skills, with strong copywriting experience.
- Proficiency in visual media production (photography/video) and coordination with creative teams.
- Familiarity with PR best practices, including media pitching and earned/owned strategy alignment.
- Experience managing campaigns that support recruiting, trade shows, and brand storytelling.
Job Type: Full-time
Pay: $65,000.00 - $75,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Parental leave
- Professional development assistance
- Referral program
- Retirement plan
- Vision insurance
Work Location: In person
Salary : $65,000 - $75,000