What are the responsibilities and job description for the Paid Search Specialist position at etrailer.com?
Job Type: Full-time
Job Location: Wentzville MO, 63385- Onsite
Pay: $55,000 - $70,000 per year (Based on experience)
*Flexible Schedule*
As a Paid Search Specialist at etrailer.com (the leading online retailer of trailer, towing, and RV accessories in the US), you'll be responsible for driving double-digit growth of our business by managing, optimizing, and further developing our immense ad portfolio. You'll research search terms to understand customer intentions while they shop with us. And your creative insights and strategic initiatives in paid search will further our mission to build the most personalized shopping experience possible. This is a permanent, full-time position with benefits located at our office in Wentzville, MO.
You love paid search, data, and learning about customer intentions. You are someone who is passionate about problem solving - for yourself and for customers. You employ your analytical and curious mind to explore data in search of ever-better ways to connect people to solutions. You're interested in understanding the complex journey of purchasing a product for each customer, from how a customer might conduct product research, to product comparisons, to how paid search can have the maximum impact on this journey. You're interested in identifying new, meaningful data points and creating reports to communicate those points.
Why etrailer.com?
etrailer.com is the US's leading online retailer of trailer, towing, and RV accessories. We're not an ordinary eCommerce retailer. We're more than a few developers and marketers sitting in a small office just trying to convince you to buy at the cheapest price. At etrailer.com, you'll find an entire company dedicated to helping customers find the best possible solutions for their needs. Our team of 500 people creatively work together to ensure that each person who visits our website has the most personalized shopping experience on the web. As a part of this team, you'll dig deep to understand the problems our customers are trying to solve and how etrailer can connect them to solutions via paid search initiatives.
Your Responsibilities:
- Manage the day-to-day aspects of advertising campaigns, including writing ad copy, testing, bid management, and keyword research
- Create, test, and report on ad creatives within campaigns
- Stay current on paid search trends and assess potential new opportunities
- Quickly and profitably grow spend across new campaigns to meet ROI goals
- Creatively collaborate with web team to ensure we deliver exceptional customer experiences via ad landing pages
- Support data analysis, search query research, and development of ad reporting
- Collaborate actively with the rest of the team and create new processes to optimize existing operations
Your Skill Set:
- 2 Years Experience with Google Ads, Microsoft Ads, and Google Analytics.
- Proficient in MS Excel, pivot tables, formulas, etc.
- Ability to review data, conduct experiments, analyze results, and effectively communicate next steps
- A love of numbers
- Ability to manage your own time effectively
What We Can Offer You:
- Learning and Personal Development Opportunities. Continuous hands-on training and collaboration. We are lifelong learners! Teammate collaboration to guide your journey.
- Cool Perks! Fun company events and access to borrowing outdoor/traveling gear.
- Additional Offerings. Flexible schedule, Paid holidays, Paid vacations, 401k Matching, Medical, Vision, Dental, etc.
We look forward to talking soon - Apply now!
Salary : $55,000 - $70,000