Assistant Vice President, Marketing

Job Title: AVP, Marketing

Department: Digital Marketing

FLSA Status: Exempt

Summary: We are seeking a talented and highly organized AVP - Marketing to join our marketing team. In this role, you will manage a variety of digital and traditional marketing efforts, helping us connect with customers and promote Evergreen Bank Group’s products and services. You will work closely with multiple departments to develop, execute, and track marketing initiatives while ensuring brand consistency across all channels.

Essential Duties and Responsibilities include the following. Other duties may be assigned.

1. Digital Marketing Coordination:

• Develop, execute, and optimize email marketing campaigns using Salesforce Marketing Cloud
• Assist with building customer journeys to drive engagement and cross-selling initiatives.
• Assist with updating website content, ensuring information is accurate, engaging, and aligned with brand standards.
• Monitor email campaign performance and provide actionable insights based on data.
• Help manage social media content and online presence to support brand visibility and engagement.

2. Traditional Marketing Support:

• Coordinate with branch managers on local sponsorships, events, and advertising efforts (e.g., Tribune ads, customer appreciation events). Some weekend availability required.
• Track and manage marketing sponsorships, donations, and community outreach efforts.
• Collaborate with vendors on print materials and other traditional marketing needs.

3. Graphic Design and Creative Development:

• Use Adobe Creative Suite (e.g., Photoshop, Illustrator, InDesign) to create or update marketing materials, such as flyers, brochures, and digital assets.
• Assist with the design and development of email templates and marketing collateral.

4. Marketing Operations and Project Management:

• Manage multiple projects simultaneously, ensuring all deliverables are completed on time and aligned with business objectives.
• Track and monitor budgets related to marketing campaigns, events, and sponsorships.
• Organize and maintain marketing calendars to keep campaigns and initiatives on schedule.
• Ensure operational integrity through compliance with all policies, procedures and regulations.

5. Collaboration Across Teams:

• Work closely with departments such as Compliance, Commercial/Consumer Lending, IT, and Treasury Management to align marketing efforts with business goals. Periodic travel between branches.
• Partner with product owners to develop marketing strategies for specific products or services, such as Online Savings Accounts, Checking Accounts, and Debit Cards.

6. Reporting and Performance Analysis:

• Track the success of marketing campaigns and initiatives using key performance metrics.
• Prepare reports with insights and recommendations to optimize future campaigns.

7. Brand and Content Management:

• Ensure that all digital and traditional marketing materials align with Evergreen Bank Group’s brand standards.
• Assist with the creation and distribution of internal communications, such as newsletters and compliance updates.
• Write and develop engaging content for the website, blog, and other digital or traditional channels to enhance brand presence and drive customer engagement.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• 3 years of experience in marketing, with a focus on digital and traditional marketing efforts (Bank/Financial Institution preferred)
• Experience with Salesforce Marketing Cloud or other email marketing platforms (preferred).
• Basic to intermediate proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Strong project management skills with the ability to prioritize tasks and manage multiple projects.
• Excellent communication and interpersonal skills, with a collaborative mindset.
• Highly organized, with attention to detail and a passion for continuous improvement.
• Ability to analyze campaign performance and provide actionable insights.
• Experience working with vendors and coordinating events or sponsorships.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to sit; use hands to finger, handle, or feel; and reach with hands and arms. The employee is occasionally required to stand; walk; and stoop. The employee must occasionally lift and/or move up to 30 pounds. Specific vision abilities required by this job include close vision.

Supervisory Responsibilities

None

Equal Opportunity Employer

Evergreen Bank Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, ethnicity, gender, sexual orientation, gender identity, national origin, veteran status, or disability.

Federal Deposit Insurance Corporation

Evergreen Bank Group is Member FDIC