Senior Manager, Owned Marketing (Fidelity.com)

Job Description

As a Senior Manager, Owned Marketing, you will be responsible for development of Owned Channel strategy, recommendations and implementation, including decisioning which combination of owned channels and messages are most appropriate for the target audience and strategic communication objectives. You will be aligned to Fidelity.com (web/ landing pages) product area(s) and will use customer insights, channel best practices and test and learn results to improve our communications and deliver a more robust experience that drives business results and enables a flawless customer experience. You will be a member of a team responsible for coordinating and supporting marketing campaigns and Owned Channel initiatives.

This requires a self-starter with attention to detail as well as strong collaboration, communication, and problem-solving skills. The ideal candidate will have prior marketing communications and/or agency experience as well as a background working within the financial services category.

The Channel Expertise We’re Looking For

• Experience leading owned campaigns, including being a champion of standard processes, defining the targeting and test plan strategy, coordinating with execution partners, and pulling results from dashboards to determine campaign effectiveness.
• Experience managing websites and landing pages to communicate product offerings aligned to a marketing strategy and brief
• Ability to collaborate with user experience (UX) copywriters and designers, as well as cross channel marketing partners
• Ability to see the 'storyline' in data and use data to make strategic recommendations and drive a channel learning agenda
• Experience working in a fast-paced, highly matrixed environment with multiple priorities, ability to meet deadlines and manage risks
• Demonstrated ability to confidently interact with and influence senior leaders and peers
• Diligent problem solver who provides clear direction and maintains clear communication with others about the work and results
• Passion for being customer focused
• Demonstrated innovative thinking and smart risk taking
  
  

Qualifications

• Bachelors or equivalent with 8 years of experience or Masters with 6 years of experience in marketing, advertising and/or marketing communications.
• Bachelor’s Degree
• Agency experience a plus
• Experience with Agile principles a plus
• Experience working with data & analytics teams and technology teams to build and launch new capabilities to test and deploy communications
• Excellent PowerPoint, Excel, Outlook, Word skills required. Prior experience with JIRA and Adobe suite a plus.
• Knowledge of Financial Service Industry and our Products and Services preferred
• Ability to thrive in a fast-paced environment and are easily adaptable to change
• Business/Technical Knowledge: Applies advanced knowledge of concepts, theories, and practices of professional/technical discipline. If people manager: Detailed knowledge of work performed by team. Business Contribution/Impact: Leads projects/work activities with functional/divisional impact. If people manager: Makes business decisions that typically have immediate impact on multiple work/project groups.
• Problem Solving: Solves a variety of problems, typically of complex scope with minimal reference to established policies and procedures.
• Analysis: Provides complex analysis and advice to division/functional management.
• Decision Making/Autonomy: Makes decisions based on theory or concepts when solving problems of highly complex or technical nature.
• People Management/Leadership: Provides leadership and general direction to work/project/process team. Identifies capabilities required within team and develops plan to reduce gaps.
• Resource Management: Monitors and manages resources for multiple work/project groups. Typically manages entry/fully qualified exempt and/or supervisory roles.
• Interpersonal Contact: Is involved in matters which involves the exchange of non-routine information. Requires the use of common courtesy, tact, and discretion to maintain cooperative associations. May involve the use of technical language.
  
  

The Purpose of Your Role

Drive Owned marketing initiatives for the Fidelity Wealth Management marketing team. These initiatives will include content, promotional and service communications across owned channels. As a member of the Channel Marketing team, they will inform channel strategy, mange creative, and implement owned channels while staying focused on customer experience, brand alignment, efficiency, quality and driving business results.

The Skills You Bring

• Proven experience implementing Owned marketing campaigns– with specific emphasis on email, .com, targeting onsite messages, and mobile.
• Outstanding project/program management, and problem-solving capabilities, with the ability to handle multiple initiatives at once
• Deep understanding of web metrics; ability to identify strategies to accelerate KPIs
• A/B testing experience; including building out testing strategy and ability to think critically how to drive user optimization
• Ability to successfully handle challenges and build trust in every interaction
• Resourceful, self-sufficient, effective problem solver and troubleshooter even in the face of ambiguity.
• Ability to challenge the norm and drive innovation
• Energized about working collaboratively with an appreciation for the value of diverse opinions and different skills
• Understand and appreciate the impact of data and an ability to pull, analyze, interpret and apply it effectively
• Excellent written and verbal communication skills and ability to communicate clearly and concisely
• Shown dedication to cross-functional collaboration in agile, client-centric, fast paced environment
  
  

The Value You Deliver

The Senior Manager works closely with the cross-functional team to lead and coordinate Owned programs supporting team initiatives. This role is primarily responsible for advocating for the Owned Fidelity Wealth Management Fidelity.com marketing strategy and the customer experience across the projects you lead, working closely with Communications Strategy, Creative, Paid Channel, Production and Project Management teams.

How Your Work Impacts the Organization

You will partner with the larger marketing and analytics team to ensure each marketing initiative builds upon the past and continues to drive incremental business outcomes, while delivering high quality experiences for our customers.

Certifications

Category:

Marketing

Fidelity’s hybrid working model blends the best of both onsite and offsite work experiences. Working onsite is important for our business strategy and our culture. We also value the benefits that working offsite offers associates. Most hybrid roles require associates to work onsite every other week (all business days, M-F) in a Fidelity office.