What are the responsibilities and job description for the Social Media & Influencer Marketing Specialist position at French/West/Vaughan?
SOCIAL MEDIA & INFLUENCER MARKETING SPECIALIST
JOB DESCRIPTION:
French/West/Vaughan (FWV), one of the nation’s leading integrated marketing agencies, is seeking an accomplished Social Media & Influencer Marketing Specialist to join our growing team in our downtown Raleigh office. In this role you will support a range of social media and influencer marketing assignments with responsibilities including content creation, writing, project management, community management, research, campaign tracking, reporting and analytics.
RESPONSIBILITIES INCLUDE, BUT ARE NOT LIMITED TO:
- Manages social media channels such as Instagram, Facebook, LinkedIn and X on behalf of agency clients
- Develops monthly content calendars with posts optimized for each platform
- Schedules content, executes paid social campaigns, engages with users, monitors channels and creates reports
- Collaborates with social, PR and creative teams to brainstorm out-of-the box social media and influencer marketing content and campaigns
- Participates in content creation shoots
- Coordinates aspects of influencer programs, such as developing influencer lists, managing outreach and communications, producing creative briefs and reviewing influencer content
- Stays up to date with social media trends and shares those out internally and with clients
- Builds and maintains relationships with social media influencers
- Assists with day-to-day client communication
- Travels to live events to provide on-site social media coverage, as needed
REQUIREMENTS:
- Has a demonstrated passion for and understanding of social media and proactively pursues opportunities to evolve skills
- Excels at creative copywriting
- Has experience utilizing reporting tools including native platform insights and understands the importance of social media metrics
- Has a practical understanding of all social media platforms including Meta Business Manager
- Possesses attention to detail and the ability to multi-task, prioritize and juggle projects effectively
- Is able to build and nurture relationships internally and with clients
- Demonstrates excellent communication skills
- Has an eye for visual aesthetics, including formatting and layout, and produces polished client deliverables
QUALIFICATIONS:
BA/BS degree in marketing, journalism or related fields
2-3 years in a relevant position, agency experience preferred
ABOUT FWV:
FWV is a 30x National Agency of the Year recipient and the most highly decorated agency in the history of the South. We are a team of creative and passionate brand marketers conducting fascinating work for clients ranging from large national brands to growing start-ups. We have been named the #1 Agency “For People That Like the People They Work With,” and one of the Top 10 Agencies for creating a “Positive Work/Life Balance” for associates and are proud of the culture of continuous improvement we’ve cultivated over the past 27 years, and one we want to maintain for decades more.
As an agency, we offer:
- Comprehensive benefits via company sponsored healthcare, dental, vision, flexible spending account (FSA)/dependent care account, basic life & AD&D/Voluntary Life AD&D, STD/LTD, employee assistance program (EAP), voluntary accident, critical illness and pet insurance
- Participation in the company’s 401(k) plan with a company match
- Company paid parking for those working from our Downtown Raleigh HQ
- A pet friendly work environment
- Frequent company sponsored agency get-togethers
- Summer Hours, which include closing at 1pm every Friday between Memorial Day and Labor Day
- Generous paid time off, including bonus time around the major holidays
- Presently, a hybrid work model that allows associates to work from home two days per week, or from one of our other agency offices