Product Marketing Specialist

Frigid Dynamics is redefining snow mobility with our groundbreaking electric ski, the Vipera—a first-of-its-kind product at the intersection of outdoor adventure, technology, and innovation. We’re seeking an energetic and driven Product Marketing Specialist to join our small but dynamic team and help us build a new category from the ground up.

This is a high-impact, ground-level role where you’ll work closely with leadership and sales to drive market adoption through events, partnerships, influencer outreach, and brand activation. You’ll also travel extensively across North America and internationally (Scandinavia, Europe, New Zealand) to support demos, product launches, and marketing initiatives.

If you’re passionate about skiing, thrive in fast-paced environments, and want to help launch one of the most exciting innovations in winter sports, this is the role for you.

• Plan and support on-snow demo events, trade shows, and experiential activations.
• Lead influencer outreach and partnerships in core markets (Scandinavia, Northern Canada, Northern US).
• Collaborate with the sales team on field marketing efforts and assist during road events.
• Help develop brand collateral and product positioning to align with our GTM strategy.
• Coordinate with external agencies for content and digital campaigns to ensure alignment with event-driven marketing.
• Assist with beta tester recruitment and gather customer feedback to inform product and marketing strategies.
• Represent Frigid Dynamics at industry events and directly interact with partners, influencers, and early adopters.

• Bachelor’s degree in marketing, business, or related field (preferred but not required).
• Entry-level experience in marketing, sales, or events—internships or related roles are a plus.
• Advanced to expert skiing experience is required (this is an on-snow, product-driven role).
• Willingness and ability to travel frequently (domestic & international).
• Strong interpersonal and communication skills for networking and relationship-building.
• Passion for outdoor sports, adventure, and innovative products.
• Startup mindset: adaptable, hands-on, and excited to wear multiple hats.
• Technical aptitude preferred (not required): Comfortable assisting with product setup, troubleshooting, or minor adjustments in the field during demos and events.

• Be part of a startup pioneering an entirely new category of winter mobility.
• High-impact role with direct exposure to leadership and decision-making.
• Travel internationally to major ski regions (Scandinavia, Europe, NZ) to support launches and events.
• Work in a tight-knit, fast-paced team where your contributions directly shape our growth.
• Opportunity to combine your skiing passion with your career.

• Competitive entry-level salary with incentive plan.
• Travel opportunities to major ski destinations worldwide.
• Gear perks and early access to Frigid Dynamics products.