What are the responsibilities and job description for the Advertising Specialist position at Full House Resorts, Inc?
Job Details
Description
Under direct supervision of the Advertising Manager, negotiates and executes all media and advertising contracts including print, radio, and television. Closely coordinates charitable activities with other media exposure vehicles. Develops and builds relationships with media/advertising contacts.
Essential Job Functions
Description
Under direct supervision of the Advertising Manager, negotiates and executes all media and advertising contracts including print, radio, and television. Closely coordinates charitable activities with other media exposure vehicles. Develops and builds relationships with media/advertising contacts.
Essential Job Functions
- Responsible for the day-to-day negotiations and contracting for media buys
- Develops and traffics all media buys with production vendors and suppliers
- Tracks and processes all invoices, coordinates with the Accounting department for requisitions, invoicing and billing issues and maintains appropriate tracking system
- Ensures all components of advertising including copy prints, sponsors, website, and photography meet company standards
- Advertises all marketing activities and events in appropriate media to ensure greatest exposure with the public to generate interest and revenue.
- Provides analytical expertise to evaluate media campaigns for success and makes any modifications necessary.
- Prepares annual budget and ensures compliance within budget for all advertising/media activity
- Establishes and maintains Content Management System and launching new and/or updated content to the website
- Assist with content creation and development, coordination of advertising sponsorships and deals
- Assist with community events as company representative
- Support the Communications department in other assigned projects and administrative tasks
- Perform other duties as required.
- Bachelor’s degree in Advertising, Communications, Marketing or related field preferred plus 2 years experience
- 2 years of marketing experience including content strategy. Can include internships and other similar positions and experiences.
- Exceptional writing, communication, attention to detail, and presentation skills
- Ability to think outside-the-box and create and execute innovative communications plans.
- Bi-lingual a plus, not required
- Must be able to obtain/maintain any necessary certifications and/or licenses as required by local gaming regulations.
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