What are the responsibilities and job description for the Social Media Strategist position at Fundamental Media?
Social Media Strategist - Paid Media
About Us
The Fundamental Group started out as a media agency, specialising in clients within the Asset Management and Higher Education sectors. Our vision was to become a leading specialist, and we have achieved this through a combination of contemporary and innovative technologies. This includes our in-house proprietary performance marketing technologies and reporting platforms, in-house programmatic solutions, research team and most importantly our people, each with expert sector knowledge.
Over the past 20 years, we have grown into a marketing technology group which numbers over 170 people globally. With a strategic presence across the globe, our offices span key locations including London, Boston, Hong Kong and Sydney.
The Role
As a Social Strategist, you will play a key role in developing and executing social media strategies across platforms such as Meta (Facebook & Instagram), Reddit, LinkedIn, and more. You’ll collaborate closely with internal teams and clients to create social campaigns that align with broader media strategies and deliver measurable results. The ideal candidate is deeply fluent in social media culture, a sharp storyteller, and has hands-on experience running both organic and paid programs across major social platforms.
Key Responsibilities:
- Develop and execute holistic social strategies that support client goals and integrate into broader media plans
- Manage and optimize social media campaigns across LinkedIn, Meta, Reddit, and emerging platforms
- Monitor trends and platform updates to proactively guide strategy and content recommendations
- Collaborate with creative teams to shape content calendars, campaign narratives, and audience engagement plans
- Analyze performance data to deliver actionable insights and reporting
- Act as a social thought leader internally and externally, bringing fresh ideas to the tableManage client relationships and present strategic plans, findings, and opportunities with confidence
Qualifications:
- 3–5 years of experience in social media strategy, preferably within an agency setting
- Proven experience managing paid and organic programs across LinkedIn, Meta, Reddit, and other platforms
- Strong storytelling skills with an understanding of audience-first content
- Deep knowledge of social media trends, tools, and best practices
- Ability to translate complex ideas into digestible, platform-specific content
- Experience with social analytics tools (e.g., Sprout, Hootsuite, Brandwatch, Meta Ads Manager, etc.)
- Excellent written and verbal communication skills
- Comfortable working across multiple accounts and industries, including finance or asset management (a plus)
What we offer:
- Supportive, friendly colleagues who work together to achieve shared goals
- Competitive salary and a discretionary bonus
- Healthcare coverage including medical, dental, vision, life cover, and paid parental leave
- 401k match
- 16 days of paid time off, separate from holidays and sick time
- Career growth opportunities: We’re committed to your success and offer recognition, rewards, and the training and support needed for advancement
- An innovative work environment within a contemporary, team-focused, and forward-thinking company
- 100% Club: A prestigious, peer-nominated award where top performers earn an all-expenses-paid vacation (previous destinations include Dubai, skiing in France, diving in the Red Sea, and Mykonos)
If you’re looking for a company that values your contributions, invests in your development, and offers exciting rewards, Fundamental Media is the place for you!
We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age.
Personal data collected will be used for recruitment purpose only. Strictly no agencies.