What are the responsibilities and job description for the Digital Media Buyer/Planner position at Fuseideas LLC?
Digital Media Planner/Buyer
Location: Hybrid, Winchester, MA preferred, will consider Portland ME or Buffalo NY areas
Reports to: Associate Media Director
Department: Media
Role Overview
The Digital Media Planner/Buyer is responsible for developing, executing, and optimizing integrated media strategies that drive measurable results for clients. This role blends strategic planning with hands-on buying, trafficking oversight, and campaign management across digital channels, including SEM. The ideal candidate is both detail-oriented and strategic, with the ability to own campaign execution from planning through launch, optimization, and post-campaign analysis.
Key Responsibilities
- Contribute to integrated media plans aligned with client objectives, target audiences, budgets, and KPIs
- Translate marketing goals into actionable media strategies
- Make tactic and vendor recommendations, review vendor submissions, compile, and negotiate schedules
- Work with media vendors to execute media buys across digital platforms
- Build and manage campaign structures, placements, flighting, targeting, and creative rotations
- Lead campaign trafficking across platforms, ad servers, and vendors to ensure accurate and timely launches; manage creative changes throughout the campaign
- QA campaigns and creative prior to launch and throughout flight to ensure accuracy in targeting, budgets, pacing, and tracking
- Manage ad server setups including pixels, tags, UTMs, and conversion tracking
- Coordinate with vendors, platforms, and internal teams to troubleshoot trafficking or delivery issues
- Monitor pacing and performance against KPIs, identifying optimization opportunities
- Implement optimizations related to targeting, creative rotation, placements, and budget allocation
- Proactively identify under delivery or tracking issues and resolve them quickly or bring them to the attention of the Media Supervisor
- Lead performance reporting and post-campaign analysis with accuracy, clear insights and recommendations
- Participate in internal and client presentations as assigned
- Mentor and train Media Coordinators and provide oversight on trafficking tasks as needed
- Contribute to process improvements, documentation, and media best practices
- Able to implement, manage, and measure SEM campaigns, supporting the tactic lead
QualificationsExperience
- Bachelor's degree in Marketing, Advertising, Communications, or related field
- 35 years of experience in media planning and buying within an agency or similar environment
- Hands-on experience trafficking and QA'ing campaigns across multiple platforms, including Google Campaign Manager
- Strong understanding of ad specs, tracking, and campaign setup requirements
- Excellent attention to detail and problem-solving skills
- Strong communication and project management abilities
- Familiarity with Strata or similar media management tool; familiarity with Redbird or other analytics dashboard preferred but not required
- Certification in Google Ads, Analytics (GA4), and Tag Manager preferred
- Proficient with Excel, and PowerPoint and/or Keynote