Senior Analyst, Digital Analytics

Company Background
Established in 1928, Genuine Parts Company is a leading global service organization specializing in the distribution of automotive and industrial replacement parts. Our Automotive Parts Group operates across the U.S., Canada, Mexico, Australasia, France, the U.K., Ireland, Germany, Poland, the Netherlands, Belgium, Spain and Portugal, while our Industrial Parts Group serves customers in the U.S., Canada, Mexico and Australasia. We keep the world moving with a vast network of over 10,700 locations spanning 17 countries supported by more than 60,000 teammates.

Position Purpose
Seeking world-class talent to join the world's leading distributor of automotive and industrial replacement parts and value-added services operating 5,500 locations and servicing more than 20,000 locations in the U.S and Canada. Specifically, this role will function as the Sr Analyst, Digital Analytics, responsible for driving insights, reporting and experimentations to develop, launch and drive success for our digital experiences, ecommerce KPI and digital products. The candidate must possess high level of problem-solving skills and be comfortable to identify trends and patterns in the data using quantitative, qualitative, and data analysis skills.

The individual contributor will be part of a fast-paced team and environment, that is leading the digital transformation for a 100 year old brand in the Automotive Retail space. The candidate will possess strong problem-solving skills, with preferable experience in an omni-channel retail environment, working with cross-functional partners.

Responsibilities

• In this position, you will work closely with a team of digital analysts and managers, to capture, review and analyze web analytics, site usage, performance, customer behavior and related metrics. You will identify opportunities for improvement in business outcomes (add to cart, conversion, revenue, digital tools adoption, feature benefits, etc.).
• Work closely with the stakeholders in Ecommerce, Digital Ops, Product and UX teams to develop business cases and roadmaps, and eventual successful development and adoption of digital products.
• Deliver reports and insights, conduct ongoing analysis and support strategic and business reviews, with various stakeholders to improve digital operations, Ecommerce KPIs and overall customer satisfaction
• Help establish measurement frameworks for new features, or customer segments. Work with the analytics, or with site operations, tech/engg. to develop and implement data capture, tagging needs, set-up A/B tests, etc.
• Help develop reports that assess the site/features performance and help the stakeholders in making strategic decisions.
• Help generate and test ideas and help with the co-ordination & implementation of A/B tests on the website, working with different teams (Merchandising, Product, UX, Marketing, Operations, etc.)
• Help teams understand trends, and ensure relevant and consistent KPIs are reported across the functions, while ensuring the integrity and accuracy of data, via continued monitoring and assessment of platform tags & tracking
• Help manage analytics implementation projects by building timelines, communicating the updates to partners and ensuring timely delivery.
• Other duties as assigned

Location:

• GPC has two work locations to choose from, Duluth or Atlanta office.
• We offer a Flexible Work Policy that permits eligible employees to work a hybrid remote schedule.

Desired Qualifications & Experiences

• Bachelor's degree in marketing, statistics, economics or quantitative discipline, or equivalent experience
• 2 (4 preferred) years' experience in online/ecommerce analytics
• Experience with web analytics tools like Adobe Analytics and/or Google Analytics
• Experience with A/B testing tools (Adobe Test/Target) Optimizely
• Fluency in SQL, Python, or scripting languages to drive analysis with large data sets.
• Knowledge of advanced analytics methodologies, statistics, and experience of using statistical methods to analyze data.
• Strong communication skills needed, with the ability to work in cross-functionally.
• Collaborative, self-starter, with a sense of urgency, and accountability to deliver results.

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GPC conducts its business without regard to sex, race, creed, color, religion, marital status, national origin, citizenship status, age, pregnancy, sexual orientation, gender identity or expression, genetic information, disability, military status, status as a veteran, or any other protected characteristic. GPC's policy is to recruit, hire, train, promote, assign, transfer and terminate employees based on their own ability, achievement, experience and conduct and other legitimate business reasons.

Salary : $80,000 - $120,000