Data Analyst

Position Title: Data Analyst

Department: Consumer Engagement/Digital Marketing

Classification: Exempt

Direct Report: Director, Consumer Engagement

Position Summary

This is a hybrid position requiring employees to work 2 – 3 days per week in the office. Applicants should ensure they can meet the in-office requirement and commute as needed to support the team's success and organizational goals. 

Seeking an experienced data analyst to deliver insights daily. The ideal candidate will have data science and analysis expertise, along with natural curiosity and a creative mind. Data Analyst will focus on leveraging Customer Data Platform (CDP) capabilities and to enhance channel execution and audience engagement and journey mapping. While mining, interpreting, and cleaning our data, Data Analyst will be relied upon to ask questions, connect the dots, and uncover hidden opportunities for realizing the data’s full potential. Individual will help lead the utilization of Segment Customer Data Platform.

Responsibilities:

· Ability to develop segmentation, tiering, and customer targeting strategies aligned with business objectives and market dynamics.

· Work closely with cross-functional teams, including marketing and sales to align data strategies with overall business objectives.

· Continuously refine and optimize the functionality of the Segment or CDP (Customer Data Platform) to enhance its performance and efficiency.

· Identify relevant data sources and data sets to mine for our business needs and collect large structured and unstructured datasets and variables.

· Devise and utilize algorithms and models to mine big-data stores; perform data and error analysis to improve models; clean and validate data for uniformity and accuracy.

· Proactively identify and resolve issues related to data quality, segmentation, and CDP functionality to maintain a reliable data infrastructure.

Qualifications:

· Bachelor's degree in a relevant field (e.g., Data Science, Business Analytics, Computer Science).

· Proven experience working with Segment or other CDP platforms.

· Familiarity with Tessitura or similar database

· Ability to navigate and understand Tessitura campaign, appeal and source structures and how they translate within proprietary reports in Tessitura Analytics, Google Analytics and Tableau.

· Basic understanding of audience segmentation, with an understanding of Tessitura list manager, list criteria and output criteria at the individual level.

· Strong analytical and problem-solving skills with expertise in customer segmentation and targeting analytics.

· Proficiency in data analysis tools and languages (e.g., SQL, Python, R etc.).

· Familiarity with data visualization tools like Tableau or Power BI.

· Strong understanding of business concepts and metrics related to customer acquisition, retention, and CLTV.

· Solid understanding of data structures and adept query construction skills.

· Familiarity with data privacy regulations and best practices.

· Excellent communication and collaboration skills.

· Ability to adapt to evolving technologies and industry trends.

Physical Demands & Work Environment:

The physical demands and work environment described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is occasionally required to stand; walk; sit; use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; climb stairs; balance; stoop, kneel, crouch or crawl; talk or hear; taste or smell. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by the job include close vision, distance vision, color and peripheral vision, depth perception, and the ability to adjust focus. While performing the duties of this job, the employee is exposed to weather conditions prevalent at the time. The noise level in the work environment is usually moderate.

Commitment:

I commit to Georgia Aquarium, Inc. to be a part of the following:

Mission: Georgia Aquarium is a nonprofit committed to inspiring awareness and preservation of our ocean and Aquatic animals worldwide.

Vision: To be the Premier Aquarium in the World for Science, Entertainment, Education and Conservation.

Values: Respect, Teamwork, Integrity, Innovation, Leadership, Excellence, Appreciation & Inclusion