What are the responsibilities and job description for the Marketing and Sales Manager position at Geotech Inc.?
Company Overview
Geotech Inc is a pioneering engineering firm dedicated to delivering innovative solutions to the Communications Industry. Since 1971, we have led the way in deploying cutting-edge technology, including fiber optics and digital systems, helping clients expand their capabilities and increase revenues through advanced engineering and deployment services.
Job Summary
We are seeking a dynamic and energetic Marketing and Sales Manager to drive our business growth and strengthen client relationships. This role is responsible for developing, executing, and managing all marketing, business development, and sales activities for a consulting engineering firm specializing in the construction industry. This role combines strategic planning with hands-on execution, including proposal development, RFP/RFQ responses, marketing initiatives, and relationship-driven sales efforts. Experience within the consulting engineering practice is strongly preferred.
Key Responsibilities
Business Development & Sales
- Develop and execute sales strategies for business growth.
- Identify, pursue, and qualify new and existing business opportunities with public and private sector clients.
- Support leadership in client presentations and contract pursuits.
Proposal & RFP Management
- Lead the development, writing, design, and submission of RFPs, RFQs, SOQs, and proposals.
- Coordinate with engineering, operations, and leadership.
- Ensure proposals are compliant, compelling, and aligned with brand and messaging standards.
- Develop marketing materials to improve efficiency and consistency.
Marketing Strategy & Marketing
- Develop and implement marketing strategies aligned with company growth goals.
- Manage marketing initiatives, including website content, SEO, email campaigns, and social media.
- Identify and implement new marketing to increase visibility, lead generation, and brand awareness.
- Monitor and analyze marketing performance metrics and adjust strategies accordingly.
Brand & Market Positioning
- Maintain and strengthen the firm’s brand identity across all marketing and sales channels.
- Conduct market research to identify trends, competitors, and new service opportunities.
- Collaborate with leadership to refine value propositions and messaging for target markets.
Qualifications
Required
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Proven experience in marketing and sales.
- Demonstrated experience writing, organizing, and designing RFPs and technical proposals.
- Strong written and verbal communication skills.
- Experience with digital marketing tools and platforms (websites, email marketing, social media, analytics).
- Ability to manage multiple deadlines and priorities in a fast-paced environment.
Preferred
- Experience with consulting engineering services.
- Familiarity with public sector procurement processes and engineering consulting proposals.
- Experience with CRM systems and proposal management software.
Key Competencies
- Strategic thinking with hands-on execution capability
- Strong organizational and project management skills
- Relationship-driven sales approach
- Technical aptitude and ability to translate engineering concepts into clear messaging
- Self-motivated with a results-oriented mindset
- Proven experience in marketing and sales.
- Demonstrated experience writing, organizing, and designing RFPs and technical proposals.
- Strong written and verbal communication skills.
- Experience with digital marketing tools and platforms (websites, email marketing, social media, analytics).
- Ability to manage multiple deadlines and priorities in a fast-paced environment.