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Director of Marketing

Gibson Homewares
Los Angeles, CA Full Time
POSTED ON 12/17/2024 CLOSED ON 1/13/2025

What are the responsibilities and job description for the Director of Marketing position at Gibson Homewares?

About Gibson

Gibson Homewares is the nation's leading producer of dinnerware, cookware, cutlery, tools, and gadgets - all the essentials needed for prep, cooking, dining, and entertaining.

For over 40 years and spanning four generations as a respected and trusted family-owned company, Gibson Homewares has developed a portfolio of brands across multiple categories.

Based in Los Angeles , Gibson is known for delivering product lines with style and value for the global retail marketplace. Gibson's legacy brands include Gibson Elite, Gibson Home, and Soho Lounge. In addition, Gibson is a driving force behind global brands such as Martha Stewart, Babish, Kenmore, Crockpot, Oster, Mr. Coffee, Sur La Table and Peanuts.

At Gibson,

PEOPLE ARE THE #1 PRIORITY . Gibson is always looking for new talent to join our growing team.

For more information, visit us at .

Director of Marketing

Responsibilities: Storytelling & Brand Representation

Develop and articulate compelling brand narratives that resonate with target audiences.

Liaison with Licensors

Act as a primary point of contact between the company and brand licensors, fostering strong brand understanding, developing excellent partnerships, coordinating efficient and relevant product approvals and ensuring two-way communication

Merchandising

Develop and monitor product assortment & merchandising strategies that align with brand guidelines (and the company's objectives), while effectively driving consumer sales. Ensure packaging and all content resonates with target audiences and enhances the overall brand experience

Digital Launch Coordination Manage brand specific ecommerce brand launches and digital assets with cross-functional teams to maximize digital merchandising for online products. Additionally, oversee the planning and execution of social media content to complement ecommerce initiatives, ensuring a cohesive online brand presence

Email Marketing Requirements

Los Angeles based, in-office M-F, office located 9 miles East of downtown Los Angeles Bachelor's degree, marketing preferred Branding and Consumer Packaged Goods (CPG) Marketing experience is required Product Marketing experience highly desired Compelling written and verbal communication skills, strong presenter Computer proficiency required, MS Office, Outlook, PowerPoint and Excel Excellent time management, multitasking and organizational skills Confident, self-motivated, willing to learn and ready to make a difference!

We offer competitive salary and full benefits package. Please send resume to Bill Beyer, Sr. Manager Talent Acquisition at
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