What are the responsibilities and job description for the Sr. SEO Specialist position at GlueIQ?
Department: Strategy
Title: SR. SEO Specialist
ABOUT GLUEIQ
GlueIQ is the brainchild of our collective obsession with Creativity, Culture, and Tech. We understand that complex problems are best solved collaboratively, and it was time for a creative consultancy model that could foster those critical connections between people, process, and tools that drive meaningful growth for our clients.
KEY RESPONSIBILITIES
- Collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in search campaigns
- Track, report, and analyze website and landing environment/Lead Forms and Paid initiatives and campaigns
- Manage SEO Planning, Recommendations, Cost Estimates, and ROI Estimates
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research, recommend, and implement search engine optimization campaigns/plans
- Maintain updated competitive sets/assessments
- Develop and implement link building strategy
- Work with development teams (internal and external) to ensure SEO best practices are being followed in newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords and audiences
KEY REQUIREMENTS
- Proven SEO experience
- Have a working knowledge of SEM, PPC campaigns
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g, Google Analytics, Adobe, Etc.)
- Experience with bid management tools (e.g., Kenshoo)
- Experience creating A/B and multivariate experiments
- Working knowledge of HTML, CSS, etc. development and constraints
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO and SEM
BENEFITS:
- Glue-IQ pays 100% of Health plan premium (health, dental, vision)
- Hybrid working environment (3 days a week of choice in office)
- 401k Profit-Sharing Plan
- Client-specific benefits and perks
- Office is the heart of Coral Gables
GlueIQ is strongly committed to hiring a diverse staff, and believes all experiences and perspectives bring value to our clients. GlueIQ does not discriminate on the basis of race, color, gender, disability, age, religion, sexual orientation, national origin, ethnic origin, or any other characteristic protected by state or federal law.
The above statements are intended to describe the general nature and level of work being performed. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.