What are the responsibilities and job description for the Marketing Specialist position at GNB Global Inc.?
Job Summary:
GNB Global Inc. is the industry leader in tension fabric structures. We build prefabricated structures for data centers, warehousing, oil and gas companies, and shelters for remote mining operations. GNB's buildings meet many unique needs and we are a fast-growing company that that has multiple projects in Canada and the USA. We are currently looking to add a Marketing Specialist to help drive the Companys continued success.
The Marketing Specialist who can contribute to existing programs while assisting with the development of new initiatives. They will also be responsible for planning, developing, and executing marketing strategies to promote GNB's Global products/services. This role requires a blend of creativity, analytical skills, organized, able to handle diverse projects simultaneously, strong communication abilities and the willingness to learn. The ideal candidate will have experience in digital marketing, content creation, market research, and will be comfortable working in a fast-paced collaborative environment.
Responsibilities:
-Work with marketing campaigns across various channels, including digital, print, social media, email, tradeshows and events.·
- Establish a tradeshow strategy and execution plan to acquire sale sopportunities.
- Conduct market research to identify trends, customer needs, and competitive landscapes.·
- Create engaging content for digital platforms, including websites, blogs, social media, and email newsletters.·
- Analyze marketing data and metrics to measure the success of campaigns and make data-driven recommendations for improvement.·
- Collaborate with cross-functional teams, including sales, product development, and design, to ensure consistent brand messaging.·
- Manage relationships with external vendors, such as advertising agencies, graphic designers, and printers.·
- Stay updated on industry trends and emerging marketing technologies to keep the company's marketing efforts innovative.·
- Development of the GNB Brand·
- Support the marketing director , sales and leadership to develop industry-leading marketing campaigns, setting objectives, organizing promotional campaigns and updating calendars·
- Managing budgets, purchasing and expenses·
- Other duties as assigned
Experience:
- Bachelor's degree in Marketing, Communications, Business, or a related field.·
- 2 years of experience in marketing, with a focus on digital marketing, content creation, or related areas.·
- Proficiency in marketing tools and platforms such as Google Analytics, social media management tools, email marketing software, Microsoft Office and content management systems.·
- Strong written and verbal communication skills.·
- Excellent organizational and project management skills with the ability to multi-task with ease·
- Ability to work independently and as part of a team in a fast-paced environment.· Creative thinking and problem-solving skills.·
- A background in the construction field would be an asset·
- Self starter with a strong work ethic and a self imposed desire to exceed every day expectations·
- Familiarity with SEO and SEM best practices would be an asset·
- Experience with graphic design or video editing software would be preferred·
- The ability to travel in both the US and Canada·
- Valid Drivers License
Qualifications that would be an asset to possess:
Experience with customer relationship management (CRM) tools, like Salesforce or Zoho
- Experience with marketing automation services like HubSpot
- Experience with web development and WordPress
- Experience in setting up and optimizing PPC campaigns with Google Ads, LinkedIn, and Facebook
- Experience with account-based marketing (ABM)
- Experience with search engine optimization
- Creativity, graphic design skills, and proficiency with Adobe Creative Cloud
- Photography and Photoshop skill
We offer competitive compensation based on experience and skills.
If you are a creative thinker with a passion for marketing and a desire to make an impact, we would love to hear from you. Join our team as a Marketing Specialist and help us drive our brand forward.
Job Type: Full-time
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Employee discount
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Referral program
- Vision insurance
Schedule:
- 8 hour shift
- Day shift
- Monday to Friday
Ability to Relocate:
- Rhome, TX 76078: Relocate before starting work (Required)
Work Location: In person