What are the responsibilities and job description for the Paid Social Media Manager position at Goldbelly?

Paid Social Media Manager

About the role

Goldbelly is looking for an analytical, entrepreneurial Paid Social Manager to lead all of our strategy and paid marketing efforts across Meta, TikTok, and more! Collaborating closely with creative, data and other paid & organic marketing teams, the Paid Social Manager will play a leading role in unlocking more efficient performance and scaling new & existing paid channels to help Goldbelly introduce more customers to our industry-leading platform.

About Goldbelly

Goldbelly is America's #1 food marketplace, founded in 2012 and headquartered in New York, New York. We make it possible to experience America's most loved foods shipped right to your door. From curated meal kits from legendary chefs and signature dishes from renowned restaurants, to iconic regional specialties and gorgeous food gifts, Goldbelly's mission is to bring you comfort through food. Whatever you dream of. Wherever you are.

What you'll do :

Manage all of Goldbelly's paid social advertising campaigns on Meta & TikTok, accountable for developing growth strategies, building & optimizing campaigns, tracking & reporting KPIs, and digging into creative & customer data to uncover more opportunities for growth
Collaborate with a wide range of internal teams, stakeholders and leadership to ensure our campaigns are optimized towards Goldbelly's business goals
Work closely with Goldbelly's internal creative team and external content creators & influencers to develop and test winning ad creatives
Stay informed on the company and channel KPI pacing to improve the execution of paid ad campaigns, and ensuring they are delivered on time and within budget
Monitor and analyze campaign performance in collaboration with internal team and external measurement partners, provide the wider team and stakeholders with regular updates and insights
Leverage sophisticated attribution & data models to make recommendations on paid social budgets, CAC targets and campaign goals
Stay informed about industry trends, competitor activity, and emerging technologies to deliver strategic improvements to planned activity
Maintain strong relationships with our advertising platform representatives for consistent support and to ensure Goldbelly stays ahead of the curve on advertising strategies

What you've done :

3-5 years of experience managing paid social marketing channels - Meta & TikTok experience is a must

Direct, hands-on experience managing large budgets - media buying, optimization, and strategic planning either at an agency or in-house

Deep familiarity with e-commerce KPIs & funnel metrics, and an ability to recognize trends and uncover insights from ad creative and customer data

Highly analytical and proficient in Excel / Google Sheets, with an ability to make data-driven decisions and articulate them to leadership

A strong grasp of A / B testing, ROI & incrementality, and measurement frameworks

Strong attention to detail and ability to effectively communicate & execute in a fast-paced environment

Benefits

Salary range : $120,000-140,000

Comprehensive benefits - medical, dental, and vision

Company HSA and Dependent Care FSA

Monthly Goldbelly credits and 25% off all Goldbelly orders

Flat org structure with significant opportunities for lateral & upward mobility & development

Salary : $120,000 - $140,000

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Paid Social Media Manager

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