Digital Content Specialist

JOB SUMMARY

The Good Shepherd Rehabilitation Marketing & Communications team seeks a Digital Content Specialist to implement the strategy and execution of our digital content channels, including social media, website, email, video, podcast and online listings, for both brands.

We are seeking a passionate storyteller who combines excellent writing skills with an eye for visuals who will partner closely with the Director of Marketing to develop campaigns and stories that bring multiple brands to life for multiple audiences.

The position is hybrid, with in-person offices located in Allentown, Pa., and requires some travel around the Pennsylvania and NJ region.

This position reports to the Director of Marketing.

ESSENTIAL FUNCTIONS

WEBSITE AND SOCIAL MEDIA

• Plan and produce short- and long-form written, video, photographic and audio content for goodshepherdrehab.org, pennrehab.org and associated social media channels aligning with each organization’s individual missions, visions, core values and strategic plans.
• Enhance online engagement — monitoring comments and engagement, conversing with our followers on social media, moderating discussions and managing audience development initiatives, such as social live streams.
• Write compelling copy for a variety of sections of the website, including programs and services, careers, technology, news posts and more.
• Manage content calendar for the department and our colleagues in Advancement, working closely with others to gather needed content and information.

VIDEO/PHOTOGRAPHY

• Create and manage video and photography content for use in multiple digital formats to support Good Shepherd Rehabilitation and GSPP’s missions and strategic initiatives.
• Create engaging and entertaining short-format videos that amplify and strengthen strategic brand messages.

EMAIL

• Assist Marketing & Communications Specialist with the content and editing of external emails to various stakeholders and audiences.
• Manage calendar of content/production for the emails and working closely to gather needed content and information.

EVENTS

• Attend and cover key events in the life of Good Shepherd Rehabilitation and GSPP or coordinate coverage with colleagues; some weekend and night work is required.

REPUTATION MANAGEMENT

• Manage online reputation through tools and resources to ensure Good Shepherd Rehabilitation and GSPP online listings (i.e., Google, Yelp) are accurate, up-to-date and enhanced for SEO and LLM / AI overview purposes.
• Respond to comments and route service-recovery opportunities through proper internal channels.
• Generate fresh, localized content to support online listings.

METRICS

• Collect, analyze, summarize and communicate results with stakeholders.
• Use data and insights to inform digital content strategies.
• Stay abreast of key trends and best practices to ensure our efforts are continually optimized.

OTHER DUTIES AS ASSIGNED, INCLUDING COMMUNICATIONS SUPPORT

QUALIFICATIONS:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education

• Bachelor’s degree in journalism, communications or a relevant field.

Work Experience

• 3 years of experience writing in print or digital news media, including content optimization for SEO and accessibility.
• Experience with CMS and/or CRM systems; WordPress experience preferred.
• Familiarity with analytics tools (i.e., Google Analytics).
• Knowledge of Adobe, Canva and/or other design solutions.

Licenses / Certifications

• N/A

GOOD SHEPHERD'S UNIVERSAL FLU PROGRAM

As a health-care provider, we have a professional and ethical obligation to protect our patients and residents from developing further complications.

To protect our patients and residents, Good Shepherd requires influenza (flu) vaccinations for all Associates, licensed independent practitioners, contracted, agency and temporary employees, students and volunteers.

***Important Note: Good Shepherd Penn Partners is a drug and tobacco free work environment. As a result, candidates selected for employment may be subject to a drug screen test. Good Shepherd Penn Partners does require the COVID vaccination for all employees.***

Good Shepherd is an Equal Employment Opportunity employer and does not discriminate in its hiring or employment practices. All qualified applicants will receive consideration without regard to their race, color, creed, religion, national origin, age, disability, sex, sexual orientation, veteran status or any other characteristic protected by State or Federal law.