What are the responsibilities and job description for the Brand Director - Nutraceutical/Wellness JN -012026-170541 position at Goodwin Recruiting?
To Apply for this Job Click Here
We are looking for a visionary Head of Brand & Creative to architect the next chapter for a market-leading wellness brand - a Top 10 seller specializing in single-ingredient and simple-blend supplements in powder form. This is a foundational leadership role where you will transform our high-performing e-commerce presence into a distinctive, emotionally resonant brand. You will own end-to-end brand strategy, narrative, and creative execution while building and leading an in-house creative team from the ground up.
Location: Remote (US)/Bellevue, WA (HQ)
Reports To: Chief Marketing Officer (CMO), partnering closely with the CEO
Brand Director Salary And Benefits
Brand Director Job Requirements
Sharon Shen
To Apply for this Job Click Here
, $150,000 - $180,000,
We are looking for a visionary Head of Brand & Creative to architect the next chapter for a market-leading wellness brand - a Top 10 seller specializing in single-ingredient and simple-blend supplements in powder form. This is a foundational leadership role where you will transform our high-performing e-commerce presence into a distinctive, emotionally resonant brand. You will own end-to-end brand strategy, narrative, and creative execution while building and leading an in-house creative team from the ground up.
Location: Remote (US)/Bellevue, WA (HQ)
Reports To: Chief Marketing Officer (CMO), partnering closely with the CEO
Brand Director Salary And Benefits
- Base Salary: $150,000 – $180,000 (dependent on experience)
- Additional Compensation: Performance-based annual incentive bonus.
- Comprehensive Benefits Package: Includes medical, dental, vision insurance, and 401(k) plan.
- Work Model: Remote-first, outcome-oriented position.
- Unique Opportunity: Ground-floor chance to build the brand and creative function at a scaled, high-growth company with dominant marketplace presence.
Brand Director Job Requirements
- Develop and execute the brand vision, positioning, and annual roadmap to support long-term business growth.
- Own the brand storytelling system, including core narrative, messaging pillars, and product communication frameworks.
- Steward the brand's visual identity across all touchpoints (packaging, web, advertising, social).
- Build, hire, and lead a lean in-house creative team and manage external agency partners.
- Own the brand budget and define/track brand health KPIs, connecting creative work to business outcomes.
- Serve as the primary brand ambassador, ensuring cross-functional alignment across Marketing, Product, and Operations.
- 7 years in brand marketing, with 3 years owning brand strategy and leading cross-functional work.
- Proven "0→1" brand-building experience (launch, repositioning, or building a scalable brand system).
- Strong creative judgment with ability to direct storytelling and design.
- Experience managing budgets, KPIs, and presenting performance narratives to leadership.
- Demonstrated experience in hiring, coaching, and developing creative talent.
- Industry experience in dietary supplements, wellness, functional nutrition, or related CPG (highly preferred).
- Experience in DTC and marketplace environments (Amazon, TikTok Shop).
- Familiarity with creator/influencer ecosystems in wellness.
- Experience collaborating with international or distributed teams (U.S. and Asia).
- Bilingual proficiency in English and Chinese is a strong plus.
Sharon Shen
To Apply for this Job Click Here
, $150,000 - $180,000,
Salary : $150,000 - $180,000