Social Media Manager

Overview
We are seeking a creative and results-driven Social Media Manager to join our dynamic team. This role is pivotal in enhancing our brand's online presence and engaging with our audience across various platforms (instagram, Facebook, TikTok). The ideal candidate will have a strong understanding of social media marketing strategies, content creation, and analytics. You will be responsible for developing and implementing innovative social media campaigns that align with our brand objectives.

Duties

• Develop and execute comprehensive social media strategies to increase brand awareness and engagement.
• Create, curate, and manage published content (images, video, written) across multiple platforms including Facebook, Instagram, TikTok, Twitter, and LinkedIn.
• Monitor social media channels for trends, feedback, and engagement opportunities using social listening tools.
• Utilize SEO techniques and keyword research to optimize content for search engines.
• Analyze performance metrics using Google Analytics and web analytics tools to refine strategies.
• Manage paid advertising campaigns on platforms such as Facebook Advertising to drive traffic and conversions.
• Collaborate with graphic designers to produce visually appealing content using Adobe Creative Suite (Photoshop, Illustrator).
• Conduct proofreading to ensure all content is error-free and aligns with brand voice.
• Foster relationships with influencers and key stakeholders in public relations efforts.
• Stay updated on industry trends in digital marketing, e-commerce, and social media management.

Requirements

• Proven experience in social media management or digital marketing.
• Strong skills in content creation, graphic design, video editing, and photography.
• Proficiency in tools such as Hootsuite, Buffer, Adobe Photoshop, Adobe Illustrator, and other applications within the Adobe Creative Suite.
• Familiarity with web analytics tools (Google Analytics) to track performance metrics.
• Excellent relationship management skills with a focus on community engagement.
• Ability to perform social listening to gauge audience sentiment and adjust strategies accordingly.
• Knowledge of branding principles and public relations practices.
• Strong organizational skills with attention to detail in all aspects of work including proofreading.
• A passion for staying ahead of trends in social media marketing. Join us as we elevate our brand's presence through innovative digital storytelling!

Job Types: Full-time, Contract

Pay: $50,000.00 - $90,000.00 per year

Benefits:

• Paid time off

Schedule:

• 8 hour shift

Work Location: In person

Salary : $50,000 - $90,000