What are the responsibilities and job description for the Web Analyst position at Grand Circle LLC?
Position Summary: The Web Analyst will work to support our digital channels focused on the web first and email second to analyze and interpret data trends & communicate effective insights to business stakeholders & executives. The primary goal is to recommend actions to improve our customer experience based on video analysis and customer journey analysis to take marketing actions on the web and in email by understanding our customers behaviors better. This will include presenting week on week channel performance based on KPIs with tracking to goals & timed trends. This position will work closely with executive management and should effectively communicate data trends in a business language with recommended actions to improve key KPI’s based on customer behavior.
Top 3 Goals
What you will be tasked with 100% of the time
- Customer Behavior Analysis of Website 70%
- Identify the Top 3 customer behaviors on web and videos that lead to conversion
- Analyze customer behavior to understand most compelling content by Product
- Analyze any spikes & dips in KPIs vs Plan; historical; Trend
- Perform ad-hoc analysis and drive insights and recommendations to support channel growth
- Analyze Web statistics & Content performance
- Improve Customer Behavior Analytics for Website 20%
- Identify & raise gaps in tagging/tracking of website behavior
- Work with data teams to create projects to bring in new data points for analysis and reporting
- Implementation requirements of Adobe Analytics and Website Tagging
- Produce ad-hoc queries and develop reports to understand website behavior
- Reporting 10%
- Create & maintain reporting dashboards for web KPIs
- Create & maintain reporting dashboards for email KPIs
Job Requirements:
- 5 years of experience in Data Analysis
- Bachelor’s Degree in data, Applied Statistics, Math or Computer Science field
- Experience analyzing video performance on websites
- Strong data storytelling, quantitative & analytical skills
- Proven ability to work in fast paced, multi task environments
- Communication Skills: Ability to communicate data trends in a business language with recommended actions to improve key KPI’s based on customer behavior.
Technical requirements:
- 3 years of Oracle, SQL
- 3 years of working in Database/Data warehouse environments
- 3 years of Tableau
- 2 years’ experience on Adobe website tools
Preferred:
- Alteryx, Snowflake
- Predictive modelling using Python, R or other
- Working with big data
- Experience working in the travel industry
Grand Circle Corporation is the leader in international travel, adventure and discovery for Americans aged 50 . Headquartered in Boston, MA, we’re a $600M global enterprise with 30 regional offices and over 2,000 associates. Since our founding, over two million Americans have traveled with our award-winning travel brands: Grand Circle Travel, Overseas Adventure Travel and Grand Circle Cruise Lines.
Want to go places? Grand Circle Corporation is the place for you.