What are the responsibilities and job description for the MEDIA EXECUTIVE - WAGM position at Gray Local Media, Inc?
About Gray Media:
Gray Media is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.
We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.
About WAGM:
WAGM is a CBS and FOX affiliate, with the #1 rated 6 PM News in the Nation! Bordering Canada to the north, east, and west. We serve Aroostook County, an area larger than the state of Rhode Island and Connecticut combined. Here it is known simply as “The County”. Enjoy the way life should be, here in the county. With its natural beauty; all four seasons offer new opportunities, from water sports on our numerous lakes, hiking and camping in Aroostook State Park, skiing Big Rock Mountain, or ATVing and snowmobiling our 2300 miles of groomed trails.
Job Summary/Description:
Media Executives work with local businesses to create dynamic and results-driven marketing and advertising campaigns using WAGM’s broadcast and digital platforms. Our goal is to become an extension of our client's staff and to help them grow their business. If you have a passion for helping others and learning ways to help local businesses grow by using the best marketing tools available in our area, WAGM is the place for you. The goal of this team is to be a one-stop-shop marketing team for local businesses by providing marketing strategies, creative production, and placement on the best platforms to reach the right audience.
Duties/Responsibilities include, but are not limited to:
* Develop advertising solutions for existing and new clients that deliver results
* Conduct Needs Analysis and account reviews to uncover the client's most essential needs
* Able to demonstrate product knowledge and value to their clients
* Able to explain the benefits of all digital products and their integration with broadcast schedules
* Effectively negotiate with customers to meet a winning return on investment
* Create and deliver formal written and verbal presentations to clients
* Reach or exceed goals and budgets
* Use CRM (Matrix) to manage day-to-day activity, build a pipeline and ensure execution
* Use CRM (Matrix) tool for projections, weekly
* Other duties assigned by the supervisor
Qualifications/Requirements:
* No outside sales experience required, but preferred
* Excellent communication and customer service skills
* Must be knowledgeable in Microsoft Office suite, such as Excel, PowerPoint, and Word
* Team player who can produce quality results and work with a variety of internal and external professionals
* Candidate should be creative, flexible, and able to adapt to industry changes
* Strong organizational skills and the ability to work effectively in a fast-paced, deadline-driven
If you feel you’re qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WAGM-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.
Gray Media encourages all new employees to be fully vaccinated against the coronavirus before the first workday.