What are the responsibilities and job description for the MEDIA PLANNER - WWBT position at Gray Local Media, Inc?
About Gray Media:
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About WWBT:
WWBT 12 On Your Side is the Gray-owned NBC-affiliated television station located in Richmond, VA, serving Central VA and beyond, embodying excellence, innovation, and community commitment. We fulfill our "On Your Side" brand promise through quality news, programming, and information across all media platforms. Richmond, the capital of Virginia, is located on the incredible James River and offers a wide range of cultural and historical attractions. The city and surrounding areas are steeped in American history. Richmond is located two hours from beautiful beaches to the east, and about the same distance in the opposite direction to the colorful Appalachian Mountains.
Job Summary/Description:
Are you passionate about digital marketing and eager to make an impact in a fast-paced, collaborative environment? WWBT/12 On Your side, part of the award-winning Gray Media Group, is looking for a full-time MEDIA PLANNER to join our high-performing Sales Team. This is an exciting opportunity to shape campaigns, drive results, and contribute to digital innovation at scale.
Duties/Responsibilities include (but are not limited to):
• Develop and execute innovative, data-driven digital marketing strategies across a wide array of platforms, including Paid Search, Social Media, Targeted Display/Video, Streaming TV (OTT), Targeted Email, and Digital Audio.
• Serve as a secondary point of contact for clients, helping to translate their business objectives into successful campaign strategies through ongoing analysis and optimization.
• Partner with sellers to craft dynamic, custom marketing presentations that win business and drive measurable outcomes.
• Oversee the end-to-end execution of campaigns in collaboration with our Digital Coordinator and Sales Team.
• Stay on top of evolving digital trends and proactively identify new opportunities to deliver value to clients.
• Prepare and present campaign performance reports that clearly communicate results and recommendations for growth.
. Motor Vehicle Registration check required.
Qualifications/Requirements:
• 3 years of experience in digital media, preferably in a sales or campaign strategy role
• Bachelor’s degree preferred
• Deep knowledge of the digital advertising landscape, including B2B and B2C strategies
• Strong analytical skills and a passion for innovation and continuous improvement
• Excellent written and verbal communication skills
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
If you're a creative problem-solver with a results-first mindset and a passion for digital marketing, we’d love to hear from you! . Motor Vehicle Registration check required.
If you feel you’re qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WWBT-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.
