What are the responsibilities and job description for the Analyst, Digital Marketing position at Grayscale Investments?
Grayscale is a crypto-focused asset manager. We have over a decade of operational experience managing crypto funds and pioneered the model of offering exposure to cryptocurrencies in the form of a security. We’re proud of our crypto expertise and work closely with individual and institutional investors as they explore this asset class as part of their portfolio allocation.
Position Summary:
Grayscale is seeking an Analyst, Digital Marketing focused on executing digital campaigns across web, email and paid advertising channels. The successful candidate will need to be eager to learn, detail-oriented, and comfortable working in a fast-paced environment. This role offers hands-on experience in digital marketing and the opportunity to develop critical skills at a rapidly growing organization.
Responsibilities:
- Assist in executing digital marketing campaigns across various channels, including email, Google ads and SEO.
- Monitor and analyze campaign performance using tools like Google Analytics and Microsoft Clarity.
- Identify trends and insights to improve digital marketing strategies.
- Help maintain and update the company’s website and blog.
- Collaborate with the team to optimize website performance and user experience.
Prior Experience/Requirements:
- Bachelor's degree in marketing or related field.
- 1-3 years of experience in digital marketing.
- Basic understanding of digital marketing principles and best practices.
- Familiarity with email marketing platforms (such as Hubspot) and website analytics tools (Google Analytics 4, Looker Studio, Tableau).
- Excellent communication and teamwork abilities.
- Creativity and willingness to learn new marketing techniques and tools.
- Passion for crypto, blockchain and finance is a plus.
- Knowledge of Google Ads and experience in setting up campaigns is a plus.