What are the responsibilities and job description for the Digital Data Analyst position at Great Wolf Lodge?
Summary: The Digital Data Analyst is the point analyst for both descriptive and prescriptive analytics supporting digital marketing, website analytics (and other digital guest experiences), testing and optimization efforts, in addition to developing cutting edge visualizations.
The Digital Data Analyst will team with both marketing and commercial operations across the business to analyze information and identify key insights that will drive growth. You will identify the data and infrastructure required to generate cohesive analysis to better understand our customers and product impact. You will provide actionable insights and recommendations on all analytic and financial activities for areas of business including agile ad hoc analysis and long term production of business insights.
Responsibilities:
- Collaborate with both internal stakeholders and external vendors involved in project definition, design, and planning
- Develop hypotheses, gather data, brainstorm strategic options, and create recommendations around strategic initiatives
- Own and rationalize marketing, web data and information across the organization
- Operate as a visualization lead and Subject Matter Expert across the organization
- Collect, Analyze and Synthesize complete information from disparate sources into a clear and compelling storyin visualizations
- Build key success metrics to evaluate the impact of various projects, improvements and services that we provide
- Develop tactical, actionable analysis of our online business to influence strategic planning
Required Qualifications:
- Bachelor's Degree (Concentration in a quantitative field preferred, including Business, Engineering, Math, Statistics, Economics, Operations Research)
- 2 years of experience in operational analytics
- Experience with a range of Advanced Analytics techniques, statistical analysis skills; SQL, Tableau, Alteryx and other ETL/ELT knowledge and experience preferred
- Google Analytics, A/B testing and multivariate testing
- Strong desire to tell analytical journeys and stories through the use of visualization tools
Preferred Qualifications:
- Master's Degree
- Ability to effectively build relationships across the business at all levels
- Creative thinker who is intellectually curious with a demonstrated passionate about learning
- Self-starter, entrepreneurial, high-energy who can take initiative in a fast-moving environment
- Proficient in various programming languages, including SQL, R, and Python
- Basic understanding of and experience with Machine Learning technologies
- Develop critical business analysis skills - ability to hone in on real business impact and sort through anecdotal reasoning; comfortable working with analysts and quantitative analysts
- Provide strong technical understanding of current and emerging internet technologies and the operations of a commercial Website
- Function as a highly effective leader in a matrix environment given the role of serving various business partners on the enterprise and business unit teams
- Identify and model data to support personalization across digital channels; collaborate with product management, development, digital marketing, and data science teams to implement and enhance personalization efforts.
- Use of Google Analytics and other analytic and statistical tools to provide in-depth statistical analyses to leverage data when making business decisions
- Communicate insights to key internal stakeholders and executive leadership team