What are the responsibilities and job description for the Director, Analytics position at GroupM Choreograph?
EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.
Role Summary & Impact
In this role, you will drive and shape measurement strategy and testing for one of our core clients. You will partner with local and global Analytics teams and collaborate with clients and internal product teams to evolve the current practices and products. You will be responsible for advanced analytics (e.g. reporting, path analysis, attribution modeling, etc.), working with brand and sales lift studies, and more. You will also work with folks of various seniority, requiring them to tailor their presentation and style accordingly.
Key Responsibilities
Role Summary & Impact
In this role, you will drive and shape measurement strategy and testing for one of our core clients. You will partner with local and global Analytics teams and collaborate with clients and internal product teams to evolve the current practices and products. You will be responsible for advanced analytics (e.g. reporting, path analysis, attribution modeling, etc.), working with brand and sales lift studies, and more. You will also work with folks of various seniority, requiring them to tailor their presentation and style accordingly.
Key Responsibilities
- Provide on-going analytical support utilizing marketing mix modeling, forecasting and custom analytic approaches to address a wide variety of client issues including media and new products.
- Provide ongoing campaign management and measurement
- Drive efficiencies around campaign analytics and reporting
- Execute campaign optimizations based on data driven insights
- Present to clients and prospective clients on results of current projects as well as new business opportunities.
- Work on-site with the client, when appropriate.
- Ensure a high level of client satisfaction.
- Manage projects that primarily focus on the impact and/or ROI (return on investment) of media and marketing activities (including advertising, promotional activities and pricing strategies).
- Work in an integrated fashion with client marketing insight and marketing professionals to make recommendations based on analyses and experience.
- Develop, train and groom team including Analysts, Sr. Analysts, Managers.
Requirements
- Bachelor’s degree in Marketing, Advertising, Economics, Business Analytics, or related field. OR equivalent professional work experience.
- Hands-on experience with various use-cases for digital data and analytics such as dashboarding, path analysis, digital cross-channel attribution, optimal frequency, etc. Familiarity with online-offline attribution modeling approaches.
- 7 years of Analytics experience with an emphasis on partnership strategy and development – experience in Omnichannel (B&M, Online) would be a plus.
- Familiarity with SQL recommended Familiarity with Tableau, PowerBI, or other visualization tools recommended.
- Familiarity with various types of data available such as planning data, media spent data, DMP data, audience data, social data, search data, etc.
- Experience managing large teams and vendor relationships
- Experience collaborating and managing senior/C-level clients
- Excellent data storytelling skills and able to explain complex analytics concepts for audiences of various levels of data literacy
- Built test and learn frameworks – and understands how to use experimentation to improve media outputs
- Intellectually flexible with strong analytic and problem solving skill
- Ability to foster collaborative relationships with other cross-functional teams and across partner agencies
- Ability to manage and prioritize competing projects and deliverables
- Expert knowledge of the metrics which power successful media campaigns, where they are sourced, and how they influence and intersect each other.
The base salary for this position at the time of this posting may range from $100,000 to $230,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.
Salary : $100,000 - $230,000
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