Marketing Research Analyst

Grupo Jumex is looking for a Marketing Research Analyst in Los Angeles, CA.This local job opportunity with ID 3046928082 is live since 2025-01-24 13 : 48 : 56.ABOUT THE COMPANY : Headquartered in Mexico City, Grupo Jumex is one of the largest privately-owned beverage companies in North America and a leader in the global beverage industry. Jumex has become a pioneer known for its rapid growth and innovation. In the U.S., Jumex is the undisputed leader in the nectars category and is rapidly expanding into other categories, including hard nectars, premium juices, energy drinks, hydration beverages, and fruit-flavored sparkling drinks.The company is uniquely positioned to serve the rapidly growing Hispanic market in the United States and cater to the increasing demand among general U.S. consumers for authentic Mexican products. Our success is bolstered by strategic partnerships with industry leaders such as AriZona Beverages and Mark Anthony Brands. In the U.S., we have achieved compounded double-digit growth for over a decade, and we're just getting started.We are seeking entrepreneurial and flexible team players to join our pioneering U.S. team. As we embark on this exciting journey to launch our first office in the United States, we are looking for dynamic individuals who thrive in fast-paced environments and are passionate about building and growing a company from the ground up. This is a unique opportunity to be a part of a strategic expansion, where innovation, agility, and collaboration will be key to our success. Join us and play a vital role in shaping the future of Grupo Jumex in the U.S. market.Role Description : The Marketing Research Analyst will be instrumental in driving the strategic expansion into the U.S. market. Reporting directly to the Chief Marketing Officer, this role will be responsible for transforming complex business challenges into clear, data-driven insights that lead to actionable recommendations. The primary focus will be to support growth initiatives, including customer acquisition, market expansion, and new product launches.The ideal candidate will possess a sharp analytical mindset, proficiency in data analysis tools, and a demonstrated ability to convert complex data into clear, actionable strategies. A strong understanding of market trends and consumer behavior is essential for success in this role.Key Responsibilities : Develop and monitor key performance indicators (KPIs) and metrics to evaluate the effectiveness of marketing initiatives, driving continuous improvement through data-driven insights and actionable recommendations.Leverage advanced data analytics to perform in-depth analysis and extract meaningful insights that guide strategic decision-making across campaigns, go-to-market (GTM) strategies, and overall business growth initiatives.Monitor and analyze emerging market trends, consumer behaviors, and industry shifts to inform marketing strategies, product development, and innovation.Conduct detailed performance analysis of key marketing channels, including website traffic, organic social, paid media, email, and search engine visibility, to identify optimization opportunities.Aggregate and analyze data from internal and external sources to measure and understand key business drivers, including conversion rates, funnel progression, profitability, and customer acquisition.Develop clear, concise, and visually compelling presentations to communicate insights, recommendations, and strategic direction to key stakeholders and marketing leadership.Qualifications : Bachelor's Degree in STEM-related field preferred or equivalent experience3 years of experience in analyzing marketing campaign performanceExperience with paid media marketing channel analyses (search, social, display, or TV)Proficiency with advanced Excel & GA4Excellent collaboration, communication and presentation skillsProactive, agile, and skilled in managing multiple projects in a fast-paced environmentStrong attention to detail and commitment to accuracyFamiliarity with Adobe Analytics, Marketing Mix Modeling (MMM), Matched Market Testing, or Multi-Touch Attribution methods a plusThrive in startup or lean environments, focusing on innovation and driving success in new markets.Location : The role will be on-site, based in Los Angeles, CA.The Company is an equal opportunity employer. All qualified applicants will be considered for employment without unlawful discrimination based on race, color, creed, national origin, sex, age, disability, marital status, sexual orientation, military status, prior record of arrest or conviction, or current employment status. The Company is deeply committed to diversity, equity, and inclusion. We believe social change happens when people with a wide range of backgrounds, experiences, and identities come together with a common purpose. The Company is committed to the inclusion of all qualified individuals in the hiring process, including but not limited to those with disabilities.#J-18808-Ljbffr