Marketing Analyst

Come join our GTE Financial team!

We are looking for an individual who is proficient in driving Marketing strategies based on business needs. The Marketing Analyst is responsible for the creation of actionable insights and targeted campaigns that drive enterprise goals and increase member engagement. The position oversees market and member data analytics with a focus on reporting, analysis, forecasting, identifying, and presenting opportunities as well as the creation of files for strategically targeted marketing. Hands-on experience with SQL, MCIF, and database management is preferred. In addition, this individual will be responsible for conceiving and deploying direct marketing campaigns in email, text, direct mail, and digital mediums, adept at setting effective success metrics for continued optimization.

What does GTE look for in a Marketing Analyst?

Analytics:

• Subject matter expert in credit union's data systems. Must be able to retrieve, manipulate and analyze complex and often de-centralized data. Will need to validate and develop useful insights, spot opportunities, and make recommendations that drive decisions and marketing campaigns.
• Responsible for the development of monthly KPI reporting, weekly reporting of conversion rates, website traffic, and social media engagement as well as ad hoc reports as needed.
• Role mandates meticulous due diligence and adherence to internal procedures and policies to ensure accuracy, security, and integrity of the published/reported data and insights.
• Responsible for forecasting production numbers based on historical data and market behavior.
• Develop and evaluate ways to collect data to get direct feedback from consumers, including opinion polls and surveys.

Campaign:

• Work with key vendors on the planning, execution, and reporting of marketing campaigns, cross-sales, and automated communication.
• Responsible for the continuous management of the organization's current CRM, including but not limited to, updating, and loading targeted campaign and member data.
• Responsible for the creation, quality assurance, and secure handling of data files for targeted marketing campaigns and other enterprise initiatives.
• Regularly works with the marketing team on intelligence initiatives and projects to assist with strategic decision-making.
• Develops and presents campaign strategies to gain buy-in and approval from production departments, then executes and reports on those strategies.
• Review campaign workflows and results to improve processes and performance.
• Plan, assess, goal set, execute, and report on effective marketing campaigns in support of credit union goals. Lead internal readiness efforts and provide ongoing updates regarding the performance.

Operational:

• Work directly with Graphic Design as well as internal and external business units to realize creative deliverables on time and within budget.

• Lead the marketing efforts of key targeted programs engaging current members.

• May assist in the development and analysis of focus groups and member/market insight activities. This includes working with external vendors and internal stakeholders to coordinate logistics and content.
• Regularly works with technology solutions to coordinate automation for incentive-based campaigns to generate qualification reports and member payouts.
• Lead on determining member prospect criteria for automated email campaigns as well as logic configuration.
• Regularly works with the digital marketing manager on coordinating initiatives and projects to assist with digital marketing strategy and implementation.

• Maintain credit union information on various platforms (Google maps, Apple maps, and Yelp).
• Must demonstrate functional knowledge of the Bank Secrecy Act in addition to other Federal laws, including but not limited to the U.S. Patriot Act, Office of Foreign Assets & Control, Anti-Money Laundering, and Right to Financial Privacy Act, and the Bank Bribery Act.
• Bilingual preferred (English/Spanish).

Required Qualifications:

• Bachelor's degree in business, analytics, marketing, data science, or a similar field, MBA is a plus
• Min 3-5 years experience or a combination of education and experience
• Strong analytical skills, attention to detail, and ability to multitask across multiple projects
• Must possess strong collaboration and communication skills for presenting strategies and results
• Excellent in problem-solving and decision-making
• Experiences working with Google platforms, such as Google Ads and Google Analytics
• Experience using Tableau desired
• Advanced skills using Excel / SQL to analyze data
• Willingness to drive efficiencies and improve processes

Position Details:

• Location: Downtown Tampa - GTE Headquarters
• Department Hours: Monday - Friday (8:00 am to 5:00 pm)
• Full-time hours are required, with additional hours as necessary to accomplish objectives, goals, and projects. Work arrangements (in-office, hybrid, or remote) may be changed at any time by management with appropriate notice if possible.

Full-time hours are required, with additional hours as necessary to accomplish objectives, goals, and projects.

Required for Remote Work:

• A quiet workplace so you can focus on delivering excellent service to our members.
• Must live in a location that can leverage an existing high-speed internet service.
• Minimum upload speed 5 MB/s, preferred upload speed 25 MB/s.
• Minimum download speed 25 MB/s, preferred download speed 50 MB/s.
• Candidates must provide and meet all technical requirements before the first day of training.
• Candidates must live within driving distance of the office location and be able to regularly commute to and from the office location as needed.

Come and join our award-winning team.

GTE Financial is an Equal Opportunity Employer.

Note: The above statements describe the general nature and level of the work being performed and are not an exhaustive list of all responsibilities of an employee in this job. GTE reserves the right to revise or change job duties at any time as directed by management. Furthermore, they do not establish an employment contract and are subject to change at the discretion of the employer.