Senior Marketing Director, Hachette Nashville

Hachette Nashville seeks an innovative, experienced Senior Marketing Director to develop, lead, and oversee all aspects of marketing strategy for assigned major titles per year; create and oversee backlist marketing initiatives; interface with HBG sales team on both frontlist and backlist promotions; actively participate in the acquisitions process; and oversee marketing team members.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Incorporates insight and data about available audience for each book published and ways to reach the audience through advertising, promotions, and social media while staying up-to-date on new platforms and marketing methods

• Develop and oversee title-by-title marketing campaigns and advertising plans for assigned major titles each year, managing budgets for each campaign
• Develop programs for direct-to-consumer outreach in concert with the central marketing team
• Supervise, mentor, and develop marketing team members
• Formulate and execute best practices for metadata for both front and backlist titles, developing a strategic plan for ongoing marketing of Hachette Nashville’s backlist
• Oversee creation of in-house materials, fact sheets, presentations, and seasonal catalogs, interacting with sales on all promotions  
• Communicate directly with authors and agents to maximize campaign effectiveness including increasing social media platforms and working collaboratively to build author brand
• Tracks and reports campaign results to VP of Marketing, as well as authors and agents
• Lead internal meetings, as well as meetings with authors, agents, and sales
• Incorporate and analyze data to refine advertising, promotion and social media strategies while keeping up-to-date on new platforms and marketing methods
• Pitch organizations, social media influencers, and partners for cross-promotional opportunities
• Manage relationship with Joyce Meyer Ministries 

KNOWLEDGE, SKILLS & ABILITIES REQUIRED:

• Minimum of 6-8 years of progressive marketing management experience with demonstrated leadership and supervisory skills.
• Strong creative vision and brand building experience
• Proven ability to create strong integrated campaigns, including traditional as well as paid social, programmatic and search advertising strategies
• Analytical skillsets to optimize campaigns for ROI and develop audience insights and targeting strategies that reach existing fans while always looking to expand the audience
• Knowledge of metadata best practices and ability to optimally position books on retailer sites and in search
• Ability to conceive unique marketing positions and successfully execute consumer-facing campaigns. Examples required.
• Results-oriented, motivated, resourceful & able to work independently.
• Bachelor’s degree in marketing, business, or a related field

As a leading book publisher, we believe that including and representing diverse voices in all aspects of our business is fundamental to what we do. Our publishing programs must reflect the broad range of backgrounds, experiences, political views and ideas that shape our society and publish books for all readers.

Hachette Book Group provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Salary can vary based on a number of factors including skills, experience, and location — talk with your recruiter to learn more. There may be times that you will be required (or requested) to work overtime due to the nature of your roll or exceptional workload issues or special projects. Our comprehensive U.S. benefit offerings include medical, dental, vision, life insurance, disability coverage, 401(k), incentive plan eligibility, educational training opportunities and more.