Media Planner

Havas Media Network North America, the Media Experience agency, is looking for a Media Planner to join the Mx Planning Team, part of our global community of 10,000 team members who are focused on using Meaningful Media to make a meaningful difference to brands, businesses, and people.

The Mx Planner is critically important and requires a blend of analytical and intuitive skills, marketing and consumer research experience, thoughtfulness, and effective communication skills. Mx Planners participate in the development and management of effective cross-channel media plans with inputs from Client Leadership and Strategic Communications Planning.

A DAY IN THE LIFE MIGHT LOOK LIKE:

• Demonstrate a strong understanding of the client’s business and the consumer journey.
• Working with Managers, assisting in fulfilling the media plan strategy, and achieving cross-channel plan goals with inputs from Client Leadership and Strategic Communications Planning (media mix, delivery goals, flighting, daypart, etc.).
• Assist in determining the optimal strategic approach cross-channel and within channels (Digital, Print, Video, Audio, Specialty).
• Support and assist Managers in the development and writing of client-facing cross-channel plan recommendations including plan presentations with accompanying flowcharts and budgets.
• Master the use of general and media industry tools and systems.
• Create briefs for internal Investment Teams and work with investment teams to create media partner RFP inputs.
• Maintain collaborative, productive working relationships with Investment Teams and Havas Affiliates to ensure media strategies are being delivered and brand goals/client needs are being met.
• Create, own, and maintain flowcharts, buying guidelines, budget summaries, and plan deliveries.
• Provide research and analysis to assist with various issues that arise in the execution of the tactical plan.
• Ensure quality control by reviewing/confirming the accuracy of all forms generated by the Mx Planning Associate for purposes of authorizing or activating media plan recommendations.
• Stay apprised of industry standards, and new media programs/opportunities and can advise on new ways to reach targets.
• Mentor and support junior team members.

WHAT YOU’LL NEED/SKILLS:

• 1-2.5 years of professional experience, preferably with an Agency.
• Excellent verbal and written communication skills for frequent contact with internal teams and assisting with POVs, plan presentations, etc.
• Demonstrated ability to apply critical thinking and analysis in business writing.
• Strong analytical skills, and ability to relate results to client business objectives.
• Solid quantitative understanding of media planning and buying.
• Possess a basic knowledge of the strengths and weaknesses of each media type.
• Working knowledge and practical application of media research tools (IMS, MRI, Nielsen, ComScore, Simmons, etc.) with the ability to analyze syndicated research.
• Effective time management skills with an ability to multitask and prioritize.
• Strong technical skills (Microsoft Word, Excel, and PowerPoint).
• Ability to make independent decisions.

WHO YOU ARE:

• Extremely detail-oriented with strong organizational skills.
• Self-motivated, with the ability to multi-task and work well under tight deadlines
• Naturally inquisitive, with a strong research capability
• Strong Communicator
• Resourceful
• Knowledgeable in your role well enough to work independently and demonstrate initiative
• Active participant in meetings and day-to-day interactions with an increasing level of contribution as the experience builds

ABOUT HAVAS MEDIA NETWORK NORTH AMERICA:

Havas Media Network North America is the Media Experience agency. We deliver this brand promise through our proprietary Mx System, where meaningful media helps build more meaningful brands. Our focus is on understanding the most Meaningful Media – the media channels, moments, and brands that really move consumers to action, the media that is trusted, engaging, and influential will have the best chance of helping an advertiser reach an engaged audience.

Compensation Range: $57,000 - $63,000