Director Marketing/PR

Job Summary

The Director of Marketing & Public Relations is a key member of the Strategic Leadership Team (SLT) and is responsible for developing and executing a comprehensive marketing and communications strategy that strengthens Heart of Florida Health Center’s brand, increases community awareness, supports service line growth, and enhances patient and stakeholder engagement. This position oversees internal and external communications, media relations, community partnerships, and digital marketing channels, while promoting a consistent and positive image of the organization locally and beyond.

Qualifications / Requirements

• Minimum five (5) years of progressive experience in marketing, public relations, or communications; nonprofit or community health experience preferred.
• Proven success in building and implementing strategic marketing plans.
• Demonstrated understanding of patient privacy laws (e.g., HIPAA) and commitment to confidentiality of all sensitive materials.
• Strong written and verbal communication skills, with the ability to present ideas clearly and persuasively.
• High proficiency in digital marketing, web content management, and social media platforms.
• Solid project management and organizational skills; ability to prioritize and manage multiple initiatives simultaneously.
• Proven leadership abilities with the capacity to delegate, coach, and foster a team-oriented environment.
• Budgeting and financial forecasting experience related to marketing initiatives.
• Commitment to the mission, values, and performance standards of Heart of Florida Health Center.
  
  

Leadership Qualifications / Responsibilities

• Serves as a member of the Strategic Leadership Team (SLT), contributing to overall organizational strategy.
• Participates in recruitment and onboarding efforts for special projects and events.
• Participates in interview panels and evaluates candidate qualifications as requested.
• Manages the departmental budget, adjusting strategies to align with organizational goals and resource availability.
  
  

Essential Functions

• Develops and leads the organization’s Strategic Marketing Plan (SMP).
• Collaborates with the CEO and SLT to create, monitor, and report on the marketing and communications budget.
• Prepares and implements long-range marketing forecasts using demographic data, trend analysis, and community health needs.
• Designs and executes marketing campaigns for new services, sites, and initiatives.
• Produces the Annual Community Impact Report under direction of the CEO.
• Serves as a marketing resource and advisor to all internal departments.
• Prepares press releases, newsletters, and media content under CEO oversight.
• Coordinates public speaking engagements, presentations, and events that position HFHC as a community leader.
• Manages donor/vendor database and executes appreciation campaigns.
• Identifies sponsorship opportunities and community event partnerships.
• Builds and sustains strong community relations by participating in external boards, committees, and forums.
• Collaborates with partners and stakeholders to develop mutually beneficial initiatives.
• Ensures cohesive brand identity across all print, digital, and in-person communications.
• Manages HFHC’s website and all digital platforms, including creation of engaging content and campaigns.
• Responds to and monitors online reviews, patient feedback, and questions on digital platforms.
• Serves as spokesperson in emergencies or when the CEO is unavailable.
• Coordinates inventory, ordering, and distribution of promotional materials and branded items.
• Acts as organizational liaison for FACHC and NACHC Legislative Forums.
• Leads internal marketing campaigns and coordinates special projects aligned with the SMP.
• Coordinates internal staff events such as the Annual Team Celebration, Staff Appreciation BBQ, and other employee engagement initiatives in collaboration with the CEO and leadership team.
  
  

Physical Requirements

This position requires regular verbal communication and active engagement with staff and external stakeholders. Physical demands may include:

• Standing, walking, bending, and lifting (team-lift required for items over 30 lbs)
• Extended periods of desk/computer work
• Occasional travel and overnight stays for conferences, meetings, or community events