Social Media Strategist/Videographer |

Read This First

This is not a content-only role. This is not part-time. This is not a job for someone optimizing for comfort or work-life balance.

This is a ground-floor Videographer/Social Media Strategist/Brand Operator role for someone who wants to work directly with the founder, travel to real deals and conferences, and help build a category-defining operator-led land investment media brand.

You will be expected to be in person, Ligonier, PA, 15658, multiple days per week and travel with the CEO to conferences, events, properties, and meetings. This is not a "40 hour a week" and checkout role. This is for someone who wants to make an impact. If you want proximity to real capital, real deals, and real decision-making, keep reading.

The North Star

• 250,000 monthly impressions across all platforms
• Build a YouTube brand modeled after Pace Morby and other real estate infleuncers.
• Scale YouTube to 50,000 subscribers this year

Role Overview

The Brand Operator owns the entire content engine end-to-end: content strategy, videography and capture, distribution and optimization, and audience growth. This is one role with full ownership, not a handoff between teams.

1. Content Strategist (Primary Responsibility)

You are first and foremost a content strategist and packaging operator. You research top-performing formats inside and outside the land niche, study winning creators and brands, identify patterns in hooks and framing, and submit weekly content ideas, formats, and narratives.

You are expected to be obsessive about what works and why.

AI leverage is required. You are expected to heavily use AI to increase output and insight, including research, idea generation, hook testing, repurposing workflows, caption/title iteration, and performance analysis.

2. Capture Reality (In-Person With the Founder)

You are the embedded videographer documenting Landman as it operates in real life. This includes walking parcels of land with Clay, the CEO, driving between properties and meetings, behind-the-scenes deal conversations, strategy sessions, testimonials, and conference travel. This is DailyVee-style documentation applied to land, capital, and operators—real, frequent, and authentic.

3. Distribution Engine (After 90-Day Ramp)

• Instagram Reels: 14 per week
• YouTube Shorts: 21 per week
• TikTok: 21 per week
• LinkedIn: 7 posts per week
• Twitter/X: 21 posts per week (includes 3 threads deal reviews)
• Instagram & Facebook Stories: 3 per day
• YouTube Long-Form: 2 per week
• Podcast: 1 hosted episode per week 1 guest appearance per week

You build systems so content is never late and always ahead.

Platform Optimization & Audience Growth

You master platform-native best practices, hooks, retention, CTAs, thumbnails, YouTube SEO, and short-form to long-form pipelines. Growth is intentional, measured, and repeatable.

Audience Engagement & Lead Capture

You help manage DM response and nurturing, ManyChat and automation workflows, and lead capture into CRM. Attention is treated as a business asset.

Weekly Strategic Deliverables

• Content Map (themes, narratives, experiments)
• Content Calendar (2–3 weeks ahead)
• Weekly Insight Memo: what worked, what didn’t, what to double down on, what to kill

Who This Is

This role is for someone who cares about building a legacy, not work-life balance; who is hungry, coachable, and relentless; and who wants proximity to excellence and real reps. This is for someone who wants to learn and grow in a fast pace environment.

This is not for someone who is entitled, expects shortcuts, or believes effort should automatically equal reward.

Required Skills

• Video shooting experience (mirrorless, DSLR, phone)
• Basic to intermediate editing ability
• Strong understanding of short-form platforms
• Clear written communication High organization and urgency
• Nice to have: personal or founder brand experience, YouTube growth experience, CRM familiarity, GoHighLevel familiarity, ManyChat or automation tools, basic design skills

Compensation & Growth Base Salary:

$40,000–$75,000 (experience dependent).

Bonuses tied to content performance and growth milestones.

Growth path to Head of Content / Brand Lead. Very quickly.

Real Opportunity

Landman operates like a private-equity-style operator. This role offers proximity to real deals and capital, daily access to founder-level thinking, and a front-row seat to building a media-backed operating company.