What are the responsibilities and job description for the Product Marketing Manager position at Heretto?
About the job
Do you have a talent for turning customer insights into compelling product messaging and content? Are you excited to work on sales enablement initiatives that empower teams to drive success? If you're ready to take on a pivotal role in shaping how Heretto’s products are positioned and communicated, we’d love to meet you!
Heretto is looking for a Product Marketing Manager to lead product positioning, create impactful content, and collaborate closely with sales teams to develop tools that drive customer engagement and sales success. This is an exciting opportunity to make a significant impact on our go-to-market strategy, ensuring that Heretto’s solutions resonate with customers and empower our sales team to win in the market.
Who are we?
Heretto is the ultimate content operations platform for customer-driven companies. Our mission is to be an integral part of every company’s customer success strategy by empowering exceptional content experiences. Simply put, we help businesses help their customers by making it easier for people to find answers.
Our customers include Fortune 500 companies across diverse industries, from enterprise software to medical devices, insurance, manufacturing, and many others.
Heretto is a global company headquartered in Rochester, New York, but these days, you’ll find us spread across the U.S. and Poland as a distributed team.
Responsibilities
Product Positioning, Messaging, and Launches
- Be the liaison between the product team and the GTM team
- Become a knowledgeable Heretto expert
- Develop clear product positioning
- Ensure website messaging leads to better conversions
- Lead monthly newsletters for prospects and customers
- Create messaging frameworks with customer personas
- Conduct market research, competitor monitoring, and analyze customer feedback
- Update messaging based on market trends
- Lead product launch planning
Product Content Development
- Develop product content (blogs, whitepapers, case studies, videos, webinars, etc)
- Update prospect-facing product documentation
- Help attain, prepare, and execute speaking sessions for themselves and others within the team
Sales Enablement
- Create sales collateral like slide decks, business cases templates, evaluation guides, product overviews, battlecards, etc. in order to help the sales team improve their conversion rates and close more business
- Train sales team on Heretto basics, new launches, etc
- Manage customer advocates to create testimonials, case studies, and referrals
Requirements
- Bachelor's degree
- 2-3 years of experience in a product marketing role, preferably in B2B SaaS
- 1-2 years of experience in a technical writing or documentation role
- Proficiency with technical writing industry, specifically within the CCMS landscape and DITA
- Understanding of basic GTM tools like Salesforce, Hubspot, webinar platforms, slack, etc.
- Strong communication skills, both written and verbal, with the ability to effectively communicate with prospects and internal stakeholders
- Ability to work independently and as part of a team in a fast-paced, high-growth environment
- Strong organizational skills and attention to detail, with the ability to manage multiple tasks and priorities
- Strong work ethic and willingness to go above and beyond to achieve results
What We Offer:
- Remote-first work environment
- Comprehensive health benefits including medical, dental, and vision insurance
- Unlimited PTO
- One “Heretto Friday” each month in addition to PTO
- Company contribution of 3% of salary into a 401K
- Paid parental leave
Location
This is a remote position, but candidates must be based in and authorized to work in the United States.