What are the responsibilities and job description for the Digital Marketing Specialist - Onsite position at HIGHWAY PRODUCTS/PAVATI?
Description
Highway Products, and its subsidiary, Pavati, are looking for a seasoned Digital Marketing Specialist to join our rapidly growing business based in southern Oregon. The successful candidate will manage three domains (www.highwayproducts.com, www.pavati.com, and www.pavatimarine.com).
JOB SUMMARY
The Digital Marketing Specialist will have firsthand experience developing and executing comprehensive digital lead-generation programs to build brand awareness, generate qualified leads, and drive sales. They will create and manage digital campaigns across various channels, including email, SEO, PPC, Display, Social, and Paid Social.
Reporting to the Director of Marketing, the candidate will work closely with Sales, Creative Services, and our digital agency to ensure that our customers continue enjoying the world-class experience we have been known for since 1980.
DUTIES & RESPONSIBILITIES
- Work with the Director of Marketing to develop digital lead generation programs in support of the Highway Products and Pavati business objectives.
- Ensure that marketing campaigns are successfully executed across digital channels.
- Utilize Google Analytics to monitor channel performance and site metrics to ensure that desired outcomes are achieved. Take corrective action when KPIs dictate a change in approach.
- Partner with Creative Services to optimize UX / UI and drive site conversion. Leverage videos and content where appropriate to create a rich customer experience.
- Develop and execute strategies to optimize SEO performance.
- Implement strategies to optimize PPC, Display, and Paid Social performance.
- Manage email and blog calendars.
- Communicate digital plans and results to the Highway Products and Pavati leadership teams.
- Keep up to date on industry trends and emerging technologies, to identify opportunities for innovation.
QUALIFICATIONS
- Bachelor’s degree in marketing, Business, or a related field.
- 5 years of experience in Digital Marketing, with a proven track record of driving measurable results.
- Strong understanding of digital marketing channels, tactics, and best practices.
- Excellent communication, analytical, and interpersonal skills.
- Strong project management skills.
- Self-starter and team player.
Requirements
WHY WORK AT HIGHWAY PRODUCTS? We offer more than most employers here in the valley:
- Wages - We have competitive wages and a continuous performance review process, which recognizes and rewards your exceptional talent.
- Training - We want you to grow with us! With exciting opportunities for skills growth and development, fostering your creativity, and nurturing your potential, we have job-specific training as well as an in-house Welding Training Program and Fabrication Training Program to provide you the ability to receive training in our facility with the goal of transferring to those departments.
- Benefits - We offer competitive benefits such as a comprehensive insurance plan, paid holidays, Paid Time Off that starts accruing on your first day, and a generous 401 (k) employer match program.
Highway Products is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. Highway Products complies with the Americans with Disabilities Act.