Home Appliance Product Marketing Manager

Responsibilities

• Develop and implement comprehensive marketing strategies and plans for major appliances, including refrigeration, dishwashers, ranges, washers and dryers to drive sales growth brand awareness, and customer engagement.
• Synthesize in-depth market research to understand consumer preferences, market trends, and competitive landscapes for the major appliance category, translating insights into actionable marketing strategies.
• Collaborate with product planning, business planning, and sales teams to define product features, benefits, and value propositions that resonate with target consumers for refrigeration, dishwashers, and ranges.
• Create compelling marketing materials, including spec sheets, website content, retailer.com tailored to the unique attributes of major appliances.
• Plan and execute product launches for NPI for appliances, coordinating cross-functional teams to ensure successful execution and alignment with overall business objectives.
• Manage integrated marketing campaigns across multiple channels, including digital, social media, email, and in-store promotions, with a focus on major appliance product lines.
• Analyze marketing metrics and KPIs to evaluate campaign effectiveness, identify areas for optimization, and make data-driven recommendations to enhance performance.
• Partner with in-store teams to develop sales tools, training materials, and promotional programs that effectively support the selling process for refrigeration, dishwashers, and ranges.
• Monitor market trends, competitor activities, and customer feedback to identify opportunities for product innovation and improvement across the major appliance portfolio.
• Serve as the subject matter expert for major appliances, providing insights and recommendations to internal teams and external partners.
  
  

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 5 years of practical Product experience in the HA field. Proven keen marketing insight, analysis capabilities, with customer-oriented way of thinking.
• Proven experience in product marketing, specifically in the major appliance industry, specifically; refrigeration, dishwashers, ranges, washers and dryers.
• Strong understanding of consumer behavior and trends within the home appliance sector.
• Excellent communication and project management skills, with the ability to manage multiple priorities in a fast-paced environment.
• Proficiency in data analysis, with the ability to draw actionable insights from marketing metrics and customer feedback.
• Experience working with cross-functional teams and external partners to deliver successful marketing initiatives.
  
  

Hisense USA is an equal opportunity employer and does not discriminate against any employee or applicant for employment because of race, color, religion, sex, national origin, age, disability, or genetic information. We comply with all applicable laws regarding equal employment opportunity and affirmatively seek to recruit, develop, and promote qualified individuals from diverse backgrounds. Our company is committed to providing a work environment that is free from discrimination, harassment, and retaliation. We encourage applicants of all ages, races, ethnicities, religions, genders, sexual orientations, and abilities to apply for employment with our company.