Vice President of Marketing

Home Helpers Home Care of Carmel is a dedicated home care agency with a strong reputation for delivering compassionate, personalized care. We take pride in the meaningful work we do and how it positively impacts our community through care that is warm, trustworthy, and deeply personal.

As we continue to grow to meet the needs of more families, we are seeking a Vice President of Marketing to lead our agency’s expansion and outreach efforts. In this leadership role, you will design and execute marketing strategies within your territory that build brand awareness, grow referral relationships, and drive client acquisition—while ensuring a seamless, compassionate experience for new clients.

This is an exceptional opportunity for a relationship-driven professional who thrives on connection, excels in strategic partnership-building, and shares our deep commitment to client-centered care.

Key responsibilities will include:

Marketing & Business Development

• Grow brand presence through strategic outreach and 30–40 weekly referral touches
• Maintain and expand a Top 20–30 referral list
• Represent the company at events and lead quarterly campaigns
• Utilize CRM tracking and digital marketing efforts

Client Engagement

• Conduct in-home assessments
• Support smooth onboarding and follow-up

Communication & Initiative

• Communicate clearly and respectfully with clients, referral partners, and team members
• Proactively identify and solve problems to keep marketing efforts on track

Leadership & Reporting

• Report weekly on marketing and referral activity
• Own marketing efforts within your territory while collaborating closely with the Owner

The ideal candidate will have:

• Proven experience in marketing, business development, or sales—preferably within home care, healthcare, or senior services
• Strong relationship-building skills with a track record of growing and maintaining referral partnerships
• Excellent verbal and written communication skills; able to represent the company with professionalism and warmth
• Demonstrated ability to work independently, take initiative, and manage multiple priorities effectively
• Experience with CRM tools and digital marketing strategies
• Comfort with public speaking, networking events, and community engagement
• Flexibility to work occasional evenings or weekends for community events or consultations

If you are a driven, relationship-focused professional who thrives on building connections and making a meaningful difference, we want to hear from you. This is your opportunity to help shape the future of a growing home care agency while ensuring more families receive the compassionate, personalized care they deserve. Join us in leading with heart and purpose—apply today!