What are the responsibilities and job description for the Marketing & Communications Manager position at Hotel Kabuki?
What you will be doing :
The Marketing and Communications Manager will be responsible for maximizing topline revenue by promoting Hotel Kabuki through messaging to guests, targeted consumers, and local residents through traditional, digital, and social media marketing.
Essential Job Functions :
Social MediaDevelop and curate engaging social media content that highlights the hotel's unique offerings, amenities, and experiences, to drive awareness and revenueTrack and analyze social media metrics to evaluate performance, engagement, and trends. Adjust strategies based on these insights.Develop a social media calendar and posting schedule to promote timely events and hotel offerings to drive awareness and revenueEngage with social media influencers to extend hotel's reachProperty Marketing
Create advertising and promotional programs and graphics for the hotel and all outletsCollaborate with DOSM to create and maintain marketing budgetsManage creative direction of all hotel and outlet digital and marketing assetsLead and direct hotel asset development, including hotel and outlet collateral, photoshoots, etcCreate and maintain hotel branded collateral and signage for all areas of the hotelCurate unique programming in coordination with hotel operations that are distinct to each outletManage Hotel's ResortPass listing, and develop new offerings as appropriateEnsure accuracy of Hotel's Digital CompendiumWork in partnership with the Sales, Revenue, and Events team to identify opportunities and trends that could benefit from online and offline strategiesWork in partnership with the Food and Beverage team to identify opportunities and trends to implement promotional strategy to drive outlet revenueOnline Presence
Along with Field Marketing Manager, manage the property's hotel and outlet websites and online listings including menus, ensure optimization for search engine PPCManage various ancillary websites and online listings including but not limited to TripAdvisor, Google, etc. Ensure accuracy of all informationResponsible for brand voice pull through with the highest level of accuracy to property for all written and verbal front and back of house communication, including all digital assetsCollaborate on an overarching digital marketing strategy with Hotel's Field Marketing ManagerGeneral
Facilitate the tracking and reporting of all marketing expendituresPresent a positive company image through all phases of public and / or customer interactionPerform any other job-related duties as assigned by Director of Sales and Marketing and / or General Manager
The salary range for this position is $61,800 - $86,600
Salary : $61,800 - $86,600
