What are the responsibilities and job description for the Senior Product Marketing Manager position at HOVER?
About the position :
Experience, qualification, and soft skills, have you got everything required to succeed in this opportunity Find out below.
At Hover, we are bringing products to the market that are transforming the home improvement industry. We are looking for an exceptionally talented product marketer manager with experience bringing new products and new ideas to market. You will have a unique opportunity and be trusted to lead launch strategies and campaigns for new products and features, driving acquisition and adoption in a fast-paced and agile environment. You will be responsible for executing product launch plans together with a highly cross-functional team of marketers, product managers, and sales and support team members.
You will contribute by :
- Partner with product, marketing, and sales to bring products and features to market
- Become the expert on buyer and user personas, who they are, how they buy
- Develop persuasive messaging that resonates with our target buyers and differentiates our solution in the market
- Execute multi-channel consumer focused marketing campaigns and programs across the full funnel
- Execute go-to-market plans including segmentation, product naming, launches, campaign strategies and tactics, and analytics for the products you are assigned, working with your fellow product marketers on acquisition and adoption
- Conceptualize and craft performance driven content for a variety of platforms and channels
- Understand market trends and competitive landscape; develop marketing strategies to increase our market presence and penetration
- Be able to travel 25%
Your background includes :
Benefits :
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