What are the responsibilities and job description for the Digital Marketing Manager position at Huemor?
General Description
Huemor is looking for a Marketing Manager who will be responsible for the strategy and execution of marketing programs that capture and nurture leads across multiple channels. In this role, you’ll be responsible for programs to generate and nurture leads via events, SEM, email, retargeting, targeted social advertising, and cooperative marketing with partners. Working closely with cross-functional teams, you’ll design, plan, manage, and optimize integrated digital marketing campaigns across multiple channels to generate pipeline revenue.
Salary
$65,000-$75,000 Performance-based bonuses
Responsibilities
- Designing, planning, managing, and optimizing integrated digital campaigns across multiple channels to generate pipeline.
- Monitoring and reporting campaign performance with granular tracking across relevant KPIs, including but not limited to impressions, clicks, web visitors, video views, collateral downloads, leads, initial sales conversations, and revenue
- Creating impactful nurture programs to improve conversion rates from leads to opportunities
- Working closely with the sales and marketing team for both granular tracking, reporting, and efficient lead management in the handoff from marketing to sales
- Overseeing vendor selection and contracts as needed
- Overseeing content marketing specialist and advising on content strategy
- Overseeing SEO specialist and advising on SEO strategy
Requirements
- Bachelor's degree in Marketing is preferred
- Hands-on experience with Google AdWords
- Hands-on experience with LinkedIn and Meta Ads preferred
- General understanding of SEO best practices
- Hands-on experience with WordPress CMS preferred
- Excellent communication and organizational skills with the ability to multitask
- Creative problem-solving and practical time management skills
- The candidate must be a US citizen
Who are you?
- You thrive at achieving a goal
- You are detail-oriented
- You are a creative problem solver
- You are eager to learn new things and face new challenges
- You enjoy feeling (comfortably) busy
- You’re comfortable pivoting when necessary
Benefits
- 100% Premium Employee Coverage health, dental, and vision care
- Teladoc and Talkspace Access
- Health Savings Account
- Long-Term Disability Insurance
- 401k (with 4% corporate match)*
- 4-Day Workweeks (8 am-5 pm)*
- Unlimited access to professional development courses
- 14 Days PTO (Scales with tenure)
- 7 Sick Days
- 3 Mental Health Days
- 9 Paid Holidays
- Paid Parental Leave
- Fully remote/work-from-home friendly
About Huemor
We help companies, big and small, discover what makes them unique and channel it into a memorable experience that outsells and outshines their competition online.
We keep our process simple, transparent, and customer-focused. We avoid buzzwords and bullshit – we spend our energy instead focused on creating best-in-class user experiences that translate into the things that matter.
*These benefits will be taking effect 1/1/2023
Salary : $65,000 - $75,000
