Vice President, Earned Media Strategy + Outreach

There’s a reason HUNTER is recognized as one of America’s Most Loved Workplaces and has been named PRovoke “Consumer Agency of the Year” not once, but twice: At HUNTER, we EARN IT — consumer attention, the trust and loyalty of clients, and the dedication of our staff, currently 260 strong and counting.

HUNTER is looking for a Vice President of Earned Media Strategy Outreach to join and manage a growing team within the Media Department. HUNTER’s Media Department provides counsel and collaborative media-focused support to all internal agency account teams and clients. This role supports internal account teams in the planning and execution of earned media strategies across the agency’s Fortune 500 clients in the following verticals: food beverage, wine spirits, home lifestyle, health beauty, retail ecommerce, travel, and tech.

The right candidate should have a strong background in developing media strategies, a proven track record of securing print and online placements across lifestyle/consumer/entertainment outlets, and deep understanding of the media landscape and relevant industry trends. They should also have extensive experience managing celebrity/spokesperson media days. Knowledge within the sports industry is a plus.

The ideal candidate will also be a natural storyteller with superb written and oral communication skills. They should be a resourceful problem solver who keeps projects and work streams on track. Additionally, the candidate should be a self-starter who thrives in a collaborative, team-oriented environment and is eager to build and lead a team.

Qualifications Required:

B.A. in Public Relations, Journalism, Communications or the like

Ten (10) years of public relations agency experience with a strong focus on earned media outreach and media strategy development

Three (3) or more years in a supervisory role

Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook)

Experience and understanding of media databases and monitoring tools including Meltwater, Muckrack and Critical Mention

Job Responsibilities Requirements include:

Leadership Media Landscape Expertise

• Participate and counsel on the media strategy development and story narrative for proactive and reactive media outreach for HUNTER’s array of clients.
• Have a strong understanding of the overall media landscape and relevant media/marketing trends.
• Provide strategic counsel and offer thoughtful, insightful recommendations to colleagues, teammates, and clients based on expertise, media audits and research.
• Ability to connect the dots of media insights, audiences’ insight, comms/marketing strategies into editorial content that resonates.
• Understand the media ecosystem and ensure campaign strategies will authentically reach desired media and consumers.
• Create efficient processes and ways of working to bring proficiency and thoroughness to all work.
• Manage and mentor a direct report(s), identify growth opportunities and provide constructive feedback on areas of opportunity.

Media Relations

Work alongside account teams on developing comprehensive media strategies, processes, and communication.

Play an integral role in the process of executing proactive media outreach and securing coverage for clients (inclusive of planning, implementing, pitching, recapping, etc.) across general markets.

Book talent for media days and execute media relations for talent-driven PR campaigns.

Demonstrate superb interpersonal skills with the ability to negotiate approvals diplomatically and maintain composure and quality in a fast-paced environment.

Write, edit, quality check and provide feedback on all media materials including media lists, media pitches, key messages, segment outlines, media audits, research, briefing books, etc.

Build a strong network with key editors, producers, and journalists across consumer/lifestyle/entertainment/sports media.

Travel to client and event locations; join teams in meeting with their clients at their office locations/headquarters when asked.

In order to comply with equal pay and salary transparency laws in various locations, the Company believes the target range of base compensation for this role is $130K - 150K. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and location.

At HUNTER, we work hard and play hard, and while we have all the benefits you’d expect —competitive health and dental insurance plans, a 401K company match and generous PTO — we also provide:

• a hybrid work model;
• a “work from anywhere in the US” policy (up to four weeks a year);
• a year-round staff training and development curriculum; and
• a staff-led Action Group dedicated to DEI excellence in the agency and industry (read our DEI statement here: https://hunterpr.com/dei/)

Perks? We have perks. When you work at HUNTER, you can expect Bring Your Parents (And Kids) to Work Days, regular volunteer Days of Service, mid-day Cupcakes and Cocktails mixers and epic Halloween and holiday parties.

Founded in 1989, HUNTER has grown into one of the most respected mid-size marketing communications firms in the country, creating work that matters in strategic planning, earned media relations, social and digital media, talent and influencer engagement, experiential marketing, multicultural outreach and content creation and distribution. And we do it all for esteemed companies and brands across every sector you can imagine:

• Food Beverage
• Wine Spirits
• Health Wellness
• Beauty Personal Care Fashion
• Home Lifestyle Travel
• Retail E-commerce

See us in action here: https://hunterpr.com