What are the responsibilities and job description for the Paid Media Executive position at Hybrid?
About Hybrid:
Hybrid is a full-service media and creative agency in the heart of Philadelphia. We turn ideas into actionable insights and drive impactful results for our clients. Through a seamless combination of data, leading tech, and unique creativity, our digital teams drive business performance and long-term growth for our clients.
The Opportunity:
Join our market leading Digital team! Where you will gain exposure globally, but also exposure to wider workings of Paid Media. We are looking for someone to handle full paid media campaign management for global clients, and everything else that comes along with it. This role would be great for a current paid media or performance executive looking to unleash their expertise in a new role but also step up - working with six figure budgets across multiple clients!
- Become a performance expert, not just managing campaigns but creating strategies around Search, Social & Programmatic to deliver real value.
- Creating high quality analysis that breaks the data down to become easily digestible for key stakeholders.
- Do you want to develop your channel expertise to include new channels such as Weibo, Wechat & Tencent adding another string to your media bow? Kickstarting international campaigns & working in new media markets is a key part of the role - training will be provided in these areas.
The day-to-day:
- Plan, write and launch paid media campaigns that perform & provide the results
- Providing a consistent output of campaign builds, analysis and thinking outside the box to drive high levels of innovation
- Disciplined daily management of all paid media campaigns
- Tracking digital KPI’s to measure campaign performance
- Maintaining our strong relationships with Google & Facebook
- Produce detailed and accurate client reports and competitor analysis
- Demonstrate a strong understanding of clients’ accounts to identify trends or issues to raise them with the wider team
- Be responsible for time keeping and ensuring in-house budgeting and time management software is updated daily
- Optimise and improve client’s advertising campaigns using the agency’s market-leading technologies
- Support the Digital Director with research, insight and support around data that lead to effective cross-channel media strategies and tactics
What we need from you:
- Degree qualified or equivalent
- Passionate about media & marketing (like us!)
- Strong work ethic
- Highly analytical and data driven
- Strong excel skills
- Team player, who works well internally and is aligned with our company culture
- Inside out technical knowledge of at least Google Ads & Facebook Ads
- Ability to analyse data and identify trends in customer behaviour
Benefits:
- Work for a global market leader with new offices in the heart of Philadelphia
- Huge potential for progression in line with our ambitious growth plans
- Monthly contribution to your physical health or wellbeing costs (e.g. gym membership, art classes) and Headspace subscription
- Paid training for career accreditations
- Internal mobility options and established career paths
- Incentive schemes, financial advice and company pension contributions
- Generous PTO entitlement
- Comprehensive Health, Vision, Dental insurance
- 401k
Please note we encourage you to apply for a role at Hybrid even if you don’t meet 100% of the bullet points! We believe in creating an environment where there is a diversity of talent.