What are the responsibilities and job description for the Media Buyer position at ICON International?
ICON International, repeatedly named one of the 25 Best Places to Work, is currently seeking an experienced Senior Buyer. This position requires 4 years of national TV and/or digital media buying experience.
Profile:
As Senior Media Investment Lead, you will be responsible for negotiating linear/digital media buys and managing accounts. In this position you will also oversee all matters of stewardship and training of a team. The ideal candidate is flexible and can modify his or her approach based on marketplace conditions and the evolving needs of their clients, utilizing their experience and judgment to accomplish goals.
Responsibilities:
- Execute media campaigns based on client objectives and strategies
- Negotiate with media vendors to achieve the most efficient pricing
- Manage buys, and recommend tactical changes to maximize campaign performance
- Assist in analysis of research to develop strategies and tactics
- Oversee traffic sheet implementation, working closely with Ad Operations team and Client team
- Manage day-to-day plan changes and maintenance of media plans
- Coach and train Media Associates on day- to- day responsibilities
- Establish and maintain effective relationships interdepartmentally as well as with those outside the team
- Stay current with marketplace and industry trends
- Develop vendor relationships
Qualifications:
Suitable candidates have the following experience:
- Minimum four years of relevant agency/buying experience
- Knowledge of Digital Media, including Mobile, Video, Programmatic, etc.
- Superb negotiation skills
- Strong Excel skills
- Solid relationships with media vendors
- Ability to lead and manage a team
- Polished, with excellent interpersonal skills and ability to forge relationships with clients
- Experience creating traffic sheets for upload into ad servers (such as Google CM360)
- Highly organized and a self-starter who thinks outside the box
- Great organizational skills, time management, and the ability to multi-task
- A team player who has the ability to prioritize and work in a fast paced, changing environment
- Solid written / verbal skills
- Ability to interact with key top management
- Barter experience is a plus but not required
