Principal Product Manager - Self-Serve Growth

Job Description

About your team & mandate :

Over the past six months, Ignition has leaned heavily into growing our self-serve business—helping more customers trial, onboard, activate, and subscribe with less friction by improving the product experience. We’ve built strong foundations in data, engineering, experimentation, and customer insights. Now, we’re looking for a hands-on Principal Product Manager to drive measurable growth.

In this role, you’ll lead Growth efforts across acquisition, activation, monetization, and retention , designing and optimizing experiences that help customers succeed with Ignition. You’ll also be the business owner for our self-serve segment, responsible for core self-serve metrics, reporting on business performance, and collaborating cross-functionally to drive results. This role is both strategic and hands-on —ideal for someone who can shape high-level strategy while also executing on the details.

What your day-to-day looks like :

• Own  self-serve growth metrics —analyzing trends, identifying opportunities, and driving execution across onboarding, activation, monetization, and retention.
• Design, launch, and optimize  experiments  to improve conversion rates and customer success at every stage of the journey.
• Partner with  engineering, design, and data teams  to build high-impact growth initiatives—whether it’s improving onboarding flows, refining pricing strategies, or driving retention loops.
• Act as the  business owner for self-serve , owning  revenue and growth targets , working closely with  finance  to forecast, track performance, and ensure we hit company goals.
• Advocate for the  self-serve customer experience , collaborating with  product, marketing, and GTM teams  to ensure messaging, onboarding, and engagement strategies align with customer needs.
• Balance  quick, iterative experiments  with  longer-term bets , ensuring we move fast while building scalable growth levers.
• Deeply understand our  customers and their pain points , using data and direct insights to inform strategy—not just running growth hacks.
• Champion a  test-and-learn culture , ensuring we experiment smartly, measure rigorously, and double down on what works.

Qualifications

The Successful Candidate Has

Proven ownership of at least one core growth area (Acquisition, Activation, Monetization, Retention) in a $10M ARR SaaS business.

A track record of measurable impact —you’ve driven real growth and can explain how you did it.

A business owner mindset —comfortable reporting on self-serve performance, identifying growth opportunities, and driving cross-functional execution.

Deep analytical skills —comfortable querying data, analyzing trends, and turning insights into action.

Customer obsession —you know growth isn’t just about running experiments; it’s about deeply understanding your users.

Experience with A / B testing and experimentation —you know when to run tests, when not to, and how to interpret results.

A strategic-yet-tactical mindset —balancing big bets with quick, iterative experiments.

A hands-on approach —willing to dive into execution while owning high-level strategy.

Strong communication and leadership skills —able to align teams and rally support for key priorities.

Additional Information

Why join us :

Founder led, global SaaS organization, in hyper growth mode and scaling fast

We work without ego in a collaborative, open and transparent work culture

Competitive salary and employee stock options

20 days accrued annual leave / vacation, along with 10 days of wellbeing days to take care of yourself and / or loved ones

Paid parental leave

An extra paid day off to celebrate your birthday, alongside volunteering leave

Health / Dental / Vision benefits

RRSP / 401k employer matching

Annual education allowance to support your professional growth

Employee recognition program

Quarterly wellness allowance to spend on your wellness and what this means to you

Paid subscription to Headspace & LifeWorks EAP & Wellbeing Platform

Flexible working supported by work from home reimbursement and mobile allowance to allow you to set yourself up safely to work from home

Personal tax return assistance - after all, we are in the accounting business!

As we work towards pay transparency, your recruiter will share more about the specific salary range for your preferred location during the hiring process.

Please consider applying, even if you don’t tick all the boxes. Experience comes in many forms, and skills are transferable. We are committed to adding diverse perspectives to our teams and encourage everyone to apply if interested.

Ignition is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.

Ignition is proud to provide employment and recruitment accommodations during the recruitment process. Once our team reviews your resume and contacts you if there is a fit, we will work with you to meet your accessibility needs. For any questions, suggestions or required documents regarding accessibility in a different format, please contact careers@ignitionapp.com